New Holland Agriculture Ranks Highest in Tractor Service Satisfaction
According to the J.D. Power 2017 India Tractor Customer Service Index (CSI) Study, Customer satisfaction with tractor after-sales service in India has improved year over year, while tolerance toward sub standard service experience has notably declined.
The study examined satisfaction among tractor owners who visited an authorized service center for maintenance or repair work in the last 12 months. Overall customer satisfaction based on a combined score of the service satisfaction and parts operation indices were analyzed. The service satisfaction index measures overall satisfaction across four factors (listed in order of importance):
service quality
service engineer
service initiation and
service handover.
The parts operation index captures satisfaction across five attributes. Overall customer satisfaction is measured on a 1,000-point scale, with a higher score indicating higher satisfaction. New Hollande has scored the maximum in the study, followed by John Deere, Mahindra, Eicher, Mahindra Swaraj among the top five.
According to the J.D. Power 2017 India Tractor Customer Service Index (CSI) Study, Customer satisfaction with tractor after-sales service in India has improved year over year, while tolerance toward sub standard service experience has notably declined.
The study examined satisfaction among tractor owners who visited an authorized service center for maintenance or repair work in the last 12 months. Overall customer satisfaction based on a combined score of the service satisfaction and parts operation indices were analyzed. The service satisfaction index measures overall satisfaction across four factors (listed in order of importance):
service quality
service engineer
service initiation and
service handover.
The parts operation index captures satisfaction across five attributes. Overall customer satisfaction is measured on a 1,000-point scale, with a higher score indicating higher satisfaction. New Hollande has scored the maximum in the study, followed by John Deere, Mahindra, Eicher, Mahindra Swaraj among the top five.
First published on: 24 Jul 2017, 00:00 IST
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