Husqvarna Group, a global leading producer of outdoor power products for forest, park and garden care. The group is the European leader in garden watering products and a world leader in cutting equipment and diamond tools for the construction and stone industries. The products and solutions are sold in more than 100 countries under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart. Sustainability is high on its agenda with a strong focus on product emissions and energy consumption as well as ergonomics. Talking with the Managing Director & Country Manager of Husqvarna (India) Products Private Limited, Mr Rajesh Raghavan, Krishi Jagran explored the company and its prospects.
We are at the start up stage having recently set-up our own entity in India. At the moment we are focusing on bringing in the ideal range of products suited for India across forestry, gardening and light agriculture and at affordable prices to the Indian consumers
As Husqvarna group listed in Stockholm NASDAQ, globally our net sales has been 36 Billion SEK in 2016. The Indian business has just begun and so far has been growing well in line with our expectations.
We have ambitious growth targets for the business in India over the next five years as we expand our product range and dealer footprint.
We are going forward with a phase wise network expansion plan, starting with the southern and western parts of the country towards up north and east. So naturally our business is increasing in line with the network expansion across the geographies. As for products, we are continuously introducing newer models and are focusing on bringing to the market what is required.
We as a group have always been open and interested in Corporate Social Responsibility initiatives globally and are no different in India. We are currently evaluating potential activities where we can support and be actively involved in.
In line with all other emerging markets, India is also fast growing in terms of farm mechanization and tool usage. Compared to the developed markets in the west, the emerging markets are upcoming in mechanization in certain applications. This is where Husqvarna’s expertise from the developed markets helps support growth in the emerging markets like India
Most of our revenue comes from Europe and the Americas and much of it from forestry and gardening. Emerging economies contribute to our growth in agrarian sector.
Much of the challenge lies in mechanization in the agriculture sector. There is still a lot of scope for machine usage in agriculture in terms of soil preparation, seeding, soil preparation, inter-cultivation, pest and disease control, harvesting and post harvesting operations
Husqvarna has been evaluating the right time for entry into India ever since the 1990s through different channels and has set-up a wholly owned subsidiary in the recent past. The Indian subsidiary is fully operational since 2017 and we have not faced any problems with regards to expansion.
In every market Husqvarna aims at understanding the specific requirements and developing the suited products for those requirements. In India also we are actively studying the market and are constantly evaluating the need of new as well as improved products.
We have seen in the past few months of our operations in India how positive the market has been in welcoming mechanization in forestry, gardening and agriculture. Although there is still room for improvement especially in the agriculture segment, we are optimistic that the market will embrace newer technologies at a faster pace.