According to the demands of the food regulator Food Safety and Standards Authority of India, which is pushing packaged food companies to fortify their products, especially staples. Nestle India has dialled-up fortification of its mass consumption products with micronutrients.
Good Food, Good Life initiative, the company said it launched products such as iron-fortified Maggi Masala Noodles, fortified milk under Nestle a+ and minerals and vitamin fortified ready-to-drink malt beverage Milo. Nestle India further added “Micronutrients such as iron, Vitamin A, iodine and zinc are essential for growth and development. We have been fortifying many of our mass consumption products with micronutrients to counter under-nutrition specially among the lower income consumers.”
Suresh Narayanan, Chairman & Managing Director, Nestle India, informed “2018 is going to be about bringing consumers closer by being responsible, transparent and focusing on sustaining long-term relationships that add value. The industry is evolving at a tremendous pace and we would like to ride the tide and be ahead of the curve. India as a country is undergoing a digital revolution and we will embrace this positively.”
Beginning of 2017 was slow because of the effects of demonetisation that made consumers restrict their consumption.There was a slow revival of consumption with the urban market being more resilient compared to rural India. Towards the middle of the year, the economic growth improved.
Krishi Jagran/New Delhi