Lavazza, the iconic Italian coffee brand has announced the launch of Il MattinoVivace, its first Made-In-India-For-India premium pure filter coffee. It is made from beans sourced from the best plantations in Coorg and Chikmagalur in the Western Ghats of India.
Made with a fine blend of Arabica and Robusta beans, Il MattinoVivace is a balanced coffee powder rich in flavour. The beans are roasted to perfection in medium to dark for level 6 intensity; this mild and aromatic coffee has a well-rounded body and perfect hints of caramel notes.
On the occasion, Silvio Zaccareo, Managing Director, Lavazza India said that Lavazza is known the world over for its expertise in the art of blending for over four generations. Il MattinoVivace is a result of combining that expertise and the understanding of the unique consumer preferences in the Indian market.
“Coffee consumption in the country is growing at a rapid pace, thanks to the popularity of café culture and the experiences from their travel that Indians want to relive. Certainly, Coffee is today an aspirational beverage”, he added.
Lavazza Il Mattino Vivace comes in a special airtight packaging with innovative freshness intact valve which preserves the aroma of the powder for up to 12 months. Available in leading modern retail outlets, it comes in packs of 200 grams and is priced at Rs. 150.