Beverages in 2024 will
feature bold botanical flavors, emphasizing healthy,
functional ingredients over sweetness, appealing to
health-conscious consumers as both a treat and a
nutritious option.
Cell-based seafood looks
like real seafood but is costly. Costs are expected
to drop in 2024, increasing plant-based seafood
consumption as ethical and overfishing concerns
grow.
Ethical consumer choices
are rising, with growing support for
food-waste-reducing brands. This circular food trend
will significantly impact 2024 and beyond as food
waste issues persist.
Consumers prefer convenient
yet flavorful options like instant noodles made with
high-quality ingredients and fewer preservatives
offering restaurant-quality taste at affordable
prices, ensuring continued popularity in
2024.
Despite past perceptions,
energy drinks are in high demand due to modern
exhaustion. Clean energy drinks, with natural
ingredients and eco-friendly practices, will gain
mainstream popularity in 2024.
Food tailored to female
physiology will dominate in 2024. While often
limited to certain life stages, such as pregnancy,
upcoming products will cater to women's lifelong
needs.