1. Success Story

From Advertising to Animal Husbandry; story of a successful dairy farmer


For 37-Year-old, MBA graduate Mr, Sharathchandra Bose from Kottayam, Kerala, his life and career revolved around the advertisement sector. But things took a different turn when the concept of poison free vegetable invaded his thoughts. Ever since then things changed quickly. He started farming in three and a half acres owned by him. He removed the rubber plantation in his land and switched on to fruit-bearing trees and also cultivated fodder crops. He also set up scientific ways for irrigation and fertilizer application.

He decided to get involved in cattle management and extensively started to attend classes on it. He became a regular visitor to the farms he was familiar with. At last with all the experience and lessons he gained, Kamala Dairy Farms was started. In the beginning, he brought 5 cows and learned the technique of cattle management. Now the dairy farm has expanded to a modern dairy farm with 30 cows. Thus, Kamala Dairy Farm has established itself as a model in the Dairy sector. Milk production is almost 20 liters per cow. The dominant breed in the farm is Holstein Friesian, and Sunandini the most popular crossbreeds of Jersey.

According to Mr. Sharatchandra Bose, the most important factor in dairy farming is the construction of cowsheds. It is advisable to construct cow shed according to the norms of dairy development and animal husbandry departments. The experience of expert farmers, air flow, the geography of the area, sunlight, nearness to trees and water availability has to be considered before setting the shed. Cowshed should be in a position that enables to keep clean. 

The green leaves necessary for the cows have to be planted, in order to ensure a constant supply for the cows. Jackfruit leaves, Tapioca Leaves, Subabull, and Gliricidia are good for cows which can be given after drying under the sun. Coconut Leaf, Tapioca, Tapioca leaves, and vegetable waste should be included in the diet of the cows.

The food pattern

In Kamala farm, the food pattern for cows is in the order of grass followed by cattle feed contrary to the pattern followed by conventional farmers.  Before milking of the cow at 3'O Clock in the morning and 1'O Clock at noon, cows have to be given a bath and fed with green grass. Then only milking is supposed to start. After milking a mix of cattle feed mixture and necessary nutrients should be added to this. After cattle feed mixture, two Kgs of straw should be fed, which will ensure a good regurgitation. Plenty of time to sleep and regurgitation improves the health condition of cows. Providing plenty of green grass helps to reduce the acidity in cows and also limit cattle's craving for fodder. Feeding straw will give rich fiber for the cows. It is important to place water in drinking bowl in a readily available position.

Maximum Hygiene

Cow and cow shed should be kept clean always. After milking, udder should be dipped in potassium permanganate solution to prevent it from getting swollen. As the cows get tired after milking cows have the tendency to rest. After milking udder may remain open which causes gems to enter by providing feed and straw. The best way to ensure hygiene is by using Potassium per magnate to wash the shed. Instead of using expensive medicine from a veterinary shop, Sharat relies on Ayurvedic medicine 'Murivenna' for applying on bruises caused by flies.

Jersey aka Sunandini

In Sharath's three years of experience, the cow variety apt for Kerala's climatic condition is Sunandini, though they have productivity less than H. F cows. They have better disease resistance and the ratio of fat and S.N.F amount in milk is better. Cows with more productivity can be milked thrice and should be fed thrice.

Most important thing is to market dairy products, fortunately, the demand for pure milk from Kamala farm is high.  Fresh milk is sold in a bottle with the farm's label.  Milk is sold at a rate of Rs.40 for those who purchase from the farm directly and Rs.45 for those who purchase it for door delivery. Balance milk will be sold at Ponkunnam Direct Marketing. Sharat Chandra Bose is keen about Marketing of Value Added products from cow. In the first phase, the curd is being sold at Rs.45/ liter

Breeding for milk

The market price per cow is Rs. 65000, so instead of purchasing a cow, the best way to get high yielding cows is to raise the calves born on the farm. For nursing, a calf born it will take 20 months to for it reach maturity and Rs. 45000 as its total expenditure. But nursing and raising the calf is the most economical way.


Buffalo farming is the best way to fetch money. At Kamala Diary Farm, a buffalo named Kalyani is the star. It gives 12-liter milk per day. It belongs to Mura variety. Buffalo farming is more economical as compared to a cow. Milk yield is better and also there are resistant to diseases. Moreover, buffalo show more love towards their owner than the cow.

There is an organic garden around the Kamala Farm. The poison free produces from the farm are in good demand in the neighborhood. Sharath Chandra Bose routine, which starts at 2.30 P.M at early morning and extends till 6' O clock in the evening. If cows have any kind of illness or delivery the daily routine time extents. Keeping in pace with Modern ways the need to inculcate traditional methodology is emphasized by Sharath. He also mentioned ensuring the help of government and other agencies. This man who gave away a promising career in advertisement and took up dairy farming is a real model for upcoming farmers.

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