1. Success Story

How this Farmer is Earning Good Money through Betel Vine Farming

KJ Staff
KJ Staff

Bidhan Layek of Tentulia village in Bankura district of West Bengal took up betel vine cultivation to ensure regular and lucrative return. He felt betel vine as a suitable crop for small farmer like him to get better return for a good period of time of 10—12 years. With this believe he was cultivating betel vine in his 10 kathas of land.

Everything was going well until last year when his betel vine field was affected with fungal diseases. He observed that the betel vine leaves were becoming rough with black spots and stunted growth. He tried out all his traditional ways to curb the spread of the disease but unfortunately nothing worked out. He was distressed with the situation and contacted few of his fellow farmers and they suggested him to get in touch with Reliance Foundation toll-free helpline number 1800-419-8800.

Without further delay, he called the toll-free number and shared all the symptoms related to the disease with Reliance Foundation expert and after hearing his problems, the expert shared that his betel vine are affected with anthracnose disease and recommend him to apply the azoxystrobin medicines twice with dose of 0.75 ml per one litre of water.

He sprayed the medicines as per the suggestions of the expert and was able to overcome the issue within couple of weeks. Witnessing the positive impact of the suggested medicine, he was surprised as well as happy as his efforts and hard work of past few months was not in vain.

From a dejected circumstances, he went on to produce good quality of betel vine with timely support and guidance of RF expert. The total production stood around 65,000/- betel vine from his 10 kathas of land. He sold the produce in the local market of Bankura at Rs1000 per 1000 pieces and earned around Rs 65,000/- in total. He was vastly pleased with the support extended by RF in treating the disease on time and saving him from acute loss.


Today he recommends farmers especially the young ones using smartphones of his village and nearby villages, to get connected with RFIS platform for addressing their queries related to agriculture or livestock.

Bidhan Layek said, “RFIS is providing farmer of his village with many relevant information on good cultivation practices, weather- related advisory, soil testing, government schemes and programmes, etc. through audio & text messages along with multi- location audio conferences. I am quite satisfied with the profit generating from proceeding of betel vine and look to keep getting technical support from RFIS in coming days”.

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