1. Success Story

Techie-turned-farmer uses Information & Communications Technology for Organic Farming

Abha Toppo
Abha Toppo

Sarathbabu Pintyala is a thirty-year-old successful IT professional, who left his job to follow his passion for farming by avoiding the use of chemical fertilizers as well as pesticides.

He said, “I did a few stints in software companies in Hyderabad for around 7 years after finishing my PG in management from Osmania University and that gave me confidence to start my new venture”.  Pintyala grows different crops on which he only uses bio-pesticides and bio-fertilisers in Bobbepalli village of Prakasam district.

The farmer efficiently leverages Information & Communications Technology (ICT) right from crop selection to its marketing. And this is the stage when an average farmer struggles to stay buoyant due to low payment that fails to match pace with the rising costs of cultivation.

The techie-turned-farmer utilizes ICT right from choosing the crops to bagging online orders for his organic produce. He has also networked his meadow with micro-irrigation systems because Prakasam district is infamous for being drought-prone.

Usually, farmers recognize a crop that has obtained a good price in the previous year and then they go for a large-scale planting of that crop. But, they wind up making losses in the event of a market crash.

Sarathbabu grows around 10 varieties of crops at the same time in his 10-acre land. And each crop is cultivated in about 50 cents of land to reduce the risk associated with mono-cropping.

In an interview with The Hindu the techie farmer said, “I take yields throughout the year to cut the risk as the prices of crops fluctuate depending upon the demand and supply at a particular point of time”.

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