Overview

Krishi Jagran proudly presents the inaugural ARCI – Agri, Rural & CSR Impact Communication Awards 2025, a national platform celebrating communication initiatives that have created meaningful impact across agriculture, rural communities, and corporate social responsibility (CSR) programs.

In a country where over 60% of the population is linked to agriculture and rural life, and where CSR initiatives are shaping social change, effective communication is not just about visibility—it’s about driving innovation, creating awareness, and fostering real impact.

The awards honor campaigns that inform, inspire, and transform, whether through storytelling, digital engagement, grassroots activation, CSR initiatives, or brand campaigns that positively influence farmers, rural entrepreneurs, communities, and other stakeholders.

If your campaign has created impact, awareness, or social change, it deserves recognition at ARCI 2025.

Award Categories

We recognize excellence across a spectrum of impactful communication initiatives.

Judging Criteria

The ARCI Awards recognize and celebrate outstanding communication campaigns that have created meaningful impact across agriculture, rural communities, and CSR initiatives. Our judging process evaluates entries based on the following key elements:

  • Strategy

    Strategy

    The campaign should demonstrate a clear, coherent, and effective strategy that engages the target audience and drives tangible results aligned with the campaign’s objectives.
  • Creativity

    Creativity

    The campaign should reflect innovative and original thinking in promoting the cause, communicating the message, and engaging the audience.
  • Execution

    Execution

    The campaign should be well-executed across all channels, including digital, social, traditional media, grassroots activations, or experiential marketing, effectively reaching the intended audience.
  • Impact

    Impact

    The campaign should have a measurable and meaningful impact, whether through behavior change, awareness generation, adoption of solutions, social outcomes, or measurable business results. Supporting evidence, such as metrics, case studies, or testimonials, is highly encouraged.

Eligibility

The ARCI Awards are open to individuals, organizations, agencies, and companies involved in any form of communication that creates impact in agriculture, rural communities, or CSR initiatives. Eligible participants include:

  • Non-profits and social enterprises
  • Corporates and CSR teams
  • Advertising, PR, and creative agencies
  • Startups and digital content creators
  • Media houses and communication professionals
  • Media houses and communication professionals

Submission Categories

Entries must be submitted to the category that best aligns with the campaign’s objectives, sector, and target audience.

Key Dates

Eligible campaigns/projects must have been executed between 1st Jan 2024 and 31st August 2025.

  • Campaign Eligibility Period: 1st Jan 2024 – 31st August 2025
  • Early Bird Deadline: 31st October 2025 – ₹8,000 + 18% GST per entry
  • On-Time Submission Deadline : 15th December 2025 – ₹10,000 + 18% GST per entry

Entry Fee

  • Early Bird- Flat (before 31st October 2025): ₹8,000 + 18% GST per entry
  • Regular (on-time deadline): ₹10,000 + 18% GST per entry
  • The fee is non-refundable and must be submitted online at the time of entry.

Campaign Description

Entries should include a concise and compelling campaign description outlining:

  • Purpose and objectives of the campaign
  • Strategic approach and execution
  • Key outcomes and measurable impact
  • Target audience and sector relevance

Supporting Materials

Entries must be accompanied by supporting materials that showcase the campaign’s impact. Acceptable formats include:

  • Images and photographs
  • Videos or multimedia content
  • Case studies and reports
  • Testimonials from beneficiaries, stakeholders, or partners
  • Any other material that clearly demonstrates the campaign’s success and effectiveness

Submission Process

  • Entries must be submitted online via the ARCI Awards portal.
  • Submission must include: category selection, campaign description, supporting materials, and any required documentation.
  • Entries with incomplete or inaccurate information may be disqualified.

Finalists and Winners

  • Finalists will be selected by the judging panel based on highest scores in each category..
  • Winners will be announced at the ARCI Awards ceremony and will receive the prestigious ARCI Award trophy, along with recognition across Krishi Jagran’s print and digital platforms.

Submission Guidelines

Registration, Account Management & Nomination Submission

Register and Create Login ID & Password

To participate, register on the ARCI Awards platform and create a unique Login ID & Password.

Login and Access the Entry Form

  • Use your Login ID & Password to access the online entry form.
  • Fill out the form in English only.

Manage and Edit Entries

  • Once registered, you can manage, edit, and update your entries before final submission using your Login credentials.

Mandatory Fields and Word Limit

  • Fields marked with an asterisk (*) are mandatory and must be completed.
  • Some fields have word limits; ensure you do not exceed the specified limit.

Audio-Visual, Case Film, or PowerPoint Presentation (Optional)

You may include supporting materials to enhance your entry:
  • Audio-Visual / Case Film: Maximum 120 seconds
  • PowerPoint Presentation: Maximum 10 slides

Entry Fee

The fee is non-refundable and must be submitted online at the time of entry.

Payment Guidelines

  • Payment can be made via NEFT, RTGS, cheque, DD, or online credit/debit card.
  • Cheque/DD should be in favour of:
    Beneficiary Name: Krishi Jagran Pvt. Ltd.
  • Cheques must reach
    Krishi Jagran Office, 60/9, 3rd Floor, Yusuf Sarai Market
    Near Green Park Metro Station
    New Delhi – 110016     by the submission deadline.
  • Non-Delhi / non-payable at par cheques will not be accepted.
  • Entry will be accepted only upon realization of payment.
  • No refunds will be issued once payment is made.

Bank Account Details for NEFT

A/C Number : 19800200002519
A/C Holdername : KRISHI JAGRAN PRIVATE LIMITED
IFSC : FDRL0001980
Bank : Federal Bank

Supporting Material Guidelines

  • All materials must be in English.
  • Work originally published in another language (TV, print, hoarding, etc.) must be translated or subtitled, without dubbing.

Image File Guidelines:

  • Visual presentation summarizing brief, execution, and results.
  • Format: JPG, 7063 x 5008 px, 5–15 MB
  • Maximum 5 supporting images

Video File Guidelines:

  • Format: .MOV or .MP4, Maximum size 350 MB.
  • Aspect Ratios: 16:9 or 4:3
  • Resolution: Full HD 1080p (1920x1080) preferred

Radio Guidelines:

  • Format: MP3, 128–258 kbps

Film Guidelines:

  • Original aired content, subtitled if not in English.
  • Format: .MOV / MP4, Maximum 350 MB

URLs:

  • Must be accessible without login until at least October 31, 2025
  • Must start with http:// or https://

Important Notes:

  • • Nominations will only be considered if payment is made in advance, before jury evaluation.
  • • Follow all instructions carefully to ensure successful submission.

Eligibility Criteria & Submission Terms

To participate in the Awards, entries must meet the following criteria:

  • The campaign/project must have been executed between 1st January 2024 and 31st August 2025.
  • Only completed campaigns that have demonstrated significant measurable impact will be considered.
  • The campaign must have been released and implemented in India, showing its impact within Indian territory.
  • Multiple entries are allowed if they are for different campaigns. A separate form must be submitted for each campaign.
  • Agencies may submit entries on behalf of their client organizations with the client’s prior approval.
  • An organization cannot submit on behalf of sister units, parent organizations, or other associated entities.
  • Award categories may be changed, modified, split, merged, increased, or cancelled at the discretion of the organizers and/or Jury based on entry volume and quality. All such decisions are final and binding.

  • Upon successful submission, an email acknowledgment will be sent to the participant.
  • If a ‘Success’ screen does not appear after submission, there may be a technical issue; please resubmit the entry.
  • No changes can be made to the form by the organizers after submission.
  • Information provided in the form will appear exactly as entered on trophies, winners’ pages, and other official communications.
  • The organizers are not responsible for forms lost, damaged, or delayed due to internet issues or other reasons.

  • All mandatory fields must be completed; incomplete entries may be disqualified.
  • Entries must be submitted in English only.
  • Copied, replicated, or derivative campaigns from existing work will not be permitted.
  • Information provided in the form will appear exactly as entered on trophies, winners’ pages, and other official communications.
  • The organizers are not responsible for forms lost, damaged, or delayed due to internet issues or other reasons.

  • All work submitted, including Intellectual Property Rights, will remain with the organizers/management.
  • Shortlisted and winning campaigns will be published on the official website exactly as submitted.
  • The organizers reserve the right to reclassify entries into different award categories at their discretion.

  • Timelines are indicative and may be modified by the organizers if required.
  • Participants are advised to stay updated with official communications regarding any changes.

  • • Organizers will not be liable for any disruptions, interruptions, or cancellations of the Awards or related events due to circumstances beyond their control.
  • While every effort will be made to ensure smooth execution, unforeseen factors may impact the event or its processes.

Acceptance of Terms

By participating in the ARCI Awards 2025, you agree to and accept all terms and conditions outlined herein, including eligibility, submission guidelines, timelines, and ownership clauses.

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