Responsibilities
- Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Collaborate with design and writing teams to produce high-quality content
- Develop editorial calendar, delegate tasks, and ensure deadlines are met
- Deliver engaging content on a regular basis and inspire team members
- Edit, proofread and improve the content
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Share content through various channels, ensuring a strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
Requirements
- Proven work experience as a Content marketing manager
- Proficiency in MS Office and WordPress or other Content Management Software
- Understanding of web publishing requirements
- The editorial mindset with an ability to predict audience preferences
- Hands-on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- BSc degree in Journalism or relevant field