Budget Focusses On Grain By Branding Millet Products

Meghana Narayan and Shauravi Malik, co-founders of Wholsum Foods Pvt Ltd (makers of millet-based children's food brand Slurrp Farm), stated that the Budget has highlighted the grain, particularly through national and international branding of millet products.

With 2023 designated as the International Year of Millets, the public's understanding of the health benefits of millets, as well as their environmentally friendly cultivation methods, will only grow. This will strengthen India's entrepreneurial ecosystem in the Nutri-cereals space.

According to them, a new wave of entrepreneurship is sweeping the country, and the move will enable many young Indians to bring their ideas to life and build brands for the new-age Indian consumer.

"Wholsum Foods and Slurrp Farm are proud to be a part of both India's startup and millet stories, and we look forward to playing a role in this next chapter of India's growth," they said.

Benefits of Millet

Millet contains a high concentration of phenolic compounds, particularly ferulic acid and catechins. These molecules act as antioxidants, shielding your body from the damaging effects of oxidative stress.

Millet is high in fibre and non-starchy polysaccharides, two types of indigestible carbohydrates that aid in blood sugar control.

Millet contains soluble fibre, which creates a viscous substance in your digestive tract. As a result, fats are trapped and cholesterol levels are reduced.

Millet is a gluten-free grain, making it a viable option for those suffering from celiac disease or following a gluten-free diet.

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