Smart Dairy from Brazil Start-up for Indian Dairy Owners

The Smart Phones and other Mobile Devices have already entered in the lives of people and made them addicted to it. As technology advances at lightning speed each day, the more these Mobile Apps are becoming part and parcel of daily life. These apps are a vital means of marketing for businesses to expand their reach while delivering both massive and relevant exposure to the brand. According to some estimates, the mobile app industry has the capacity of growing by as much as $100 billion by 2020. This has prompted many businesses to embrace this technology so they can further engage their customers and get solid insights into their users so as to bring about an improvement in customer experience. Mobile apps have become a necessity for every business, be it a startup or an established business. In the past few years, mobile devices have evolved from being just a means of communication into a highly important business tool.

Innovation and entrepreneurship in agri sector are one of the key reasons for their growth, thereby promoting agri start-ups with innovative ideas. India and Brazil are the growing economies and agriculture forms the backbone of both economies. Maitri - Indo Brazil Agri-Tech Cross Border Incubation Program is the first of its kind and unique cross-border incubation program which focuses on promoting agri start-up incubation, startup exchange and access to global market thereby enabling the social, industrial and economic growth of both countries.

Krishi Jagran interacted with Ms Ana Julia Moreira de Paula, Chief Operating Officer of 4 hoofs, that is among the five startups from Brazil attending the six month incubation programme in India. The Mobile App is helping the Dairy, Milktech, Milktracking and Milkpay.

Mobile Platform that allows to connect the Dairy Industry with all their milk producers (suppliers) through various services related to social, commercial and Milk.

Data and services concerning the producer`s milk production are available in this vertical, as data presentation of quality and the collection of the milk, technical reports, invoices to economic and zoo technical management of the dairy cattle property.

Under the Milktech, the economic management - accounting of rural property, managing results of dairy activity; zootechnical management- productive, reproductive, sanitary, cadastyral and animal growth management with the solution that transform the milk produced daily into purchasing power of the rural producer. To control the loss of milk quality by providing the solution to mitigate the same from milking to discharge in the industry. By monitoring the volume and temperature of the producer tank, with non-compliance warnings; volume and temperature monitoring of industry`s milk collection trucks; and automated sample collection for milk quality analysis.