TAFE’s JFarm Services Conferred Agriculture Initiative of Year Award at the Rural Marketing Forum and Awards

JFarm Services - India’s leading tractor and farm equipment rental platform by  TAFE –  Tractors and Farm Equipment Limited, the world’s third largest tractor manufacturer by volumes, was conferred the ‘Agriculture Initiative of the Year’ and ‘Innovative Ideas for Rural Development’ Awards at the Rural Marketing Forum and Awards 2019. Besides these top honors, TAFE was also recognized as the ‘Organization with Best CSR Practices for Rural Development’ at the prestigious forum. 

TAFE’s JFarm Services, a CSR initiative aligned to its vision of Cultivating the World, aims to enrich the lives of farmers across India. Small and marginal farmers, who hold more than 80% of the land holdings in India, may not be able to afford ownership of tractors or implements. TAFE’s JFarm Services App connects these farmers with tractor owners and Custom Hiring Centres (CHCs) directly through its Farmer-2-Farmer (F2F) platform, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. 

JFarm Services offers the farmers and rents a wide range of farm equipment and connects them directly to negotiate the price and fulfill their respective requirements. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers. 

Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones in various regional Indian languages and is designed to run on very little data. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster the digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities. 

This initiative has impacted the lives of over 85,000 farmers across 10 states in India, clocking over 405,000 hours in hired farm machinery usage since its inception in 2017. Currently, JFarm Services operates in Rajasthan, Gujarat, Madhya Pradesh, Uttar Pradesh, Bihar, Odisha, Jharkhand, Telangana, Andhra Pradesh, and Tamil Nadu – making farm equipment viable and affordable to all. In a short span of time, JFarm Services has become India’s leading tractor and farm equipment rental platform.