What’s Special about SBI’s ‘Kisan Milan 2019’ & Why Farmers Must Attend It?

The State Bank of India (SBI) will organize a Mega Farmers Meet known as 'Kisan Milan' at around 14,000 rural & semi-urban branches across the nation on 20^th August 2019. Kisan Milan is one of its kind initiatives by the SBI to meet and speak to farmer customers, resolve their complaints and educate them regarding their rights. State Bank of India, which has nearly 1.40 crore farmer customers, intends to connect with at least 10 lakh farmers through this Mega Farmers Meet next week.

The largest commercial bank of India issued a statement in this regard saying that "Kisan Milan will help growers to avail fresh crop loans under Kisan Credit Card saturation awareness programme and will also focus on renewals of existing loans under the KCCs. It will improve the usage of KCC Rupay Cards for making banking transactions through digital channels.  People will be trained regarding the Agri loan and related products and services.

During the Mega occasion, farmer customers will be told about SBI’s latest digital platform i.e. YONO and its advantages in the agriculture sector. The SBI press statement further mentioned that the 'Kisan Milan' will also offer farmers a facility for one time settlement of their dues - primarily of old loans, under liberal terms, as per the Bank's rules.

About SBI

State Bank of India is not only the largest commercial bank in terms of deposits, assets, branches, customers & employees but is also the chief mortgage lender in India. As on 30^th June 2019, SBI has a deposit base of more than Rs 28 lakh crore with CASA ratio of 45.1% and advances of over Rs 19 lakh crore. The bank has around 35% and 36% of market share in home loans & auto loans respectively. SBI also has the largest network of 22,088 branches across India.