Awareness Campaign on Dairy as a Viable Livelihood Option for Income & Employment Generation

The ICAR-Indian Veterinary Research Institute, Izatnagar organized an Awareness Campaign on “Dairy as a viable livelihood option for income and employment generation” at its campus. The Campaign was organized among the rural women and youth to celebrate the World Milk Day on 1^st June, 2019. 

The main aim of the campaign was to sensitize rural women and youth towards the potentials in dairy as an enterprise. 

The campaign held a group discussion with the villagers’ in Tara Khas village in order to educate them on the various aspects like the milk production, its consumption, marketing and its impact on the various facets of their life viz., income, employment and health. 

The participants were educated on how to convert the fresh milk after processing into various products viz., paneer, ghee, that help them to fetch higher income for improving upon their socio-economic status. 

The campaign also organized a visit of a group of rural women and rural youth to a dairy established by an innovative farmer, Shri Munna Lal in their village itself. Shri Lal provides employment to seven youth of his own village in order to motivate them for having such type of venture at the village level. A literature on hygienic milk production was also distributed among the participants. 

Dr. B.P. Singh, Dr. Hari Om Pandey, Dr. R.S. Suman, Dr. Ranjana Gupta and Dr. Rakesh Pandey along with the students of Division of Extension Education participated in this awareness campaign. The campaign registered a total footfall by 203 participants comprising children, women and the youth of the Tara Khas village.