Mahindra to launch third brand tractor ‘Trakstar’, targets value seeking farmers

The world’s largest tractor manufacturer Mahindra & Mahindra has announced the renaming of its subsidiary Mahindra Gujarat Tractors as Gromax Agri Equipment and the launch of its new brand tractor, ‘Trakstar’.

Mahindra Gujarat Tractors is a joint venture between the Mumbai-based M&M (60% stake) and the Gujarat government (40% stake).

“Gromax will be an important element in our journey of transformation towards a higher penetration of farm mechanization, enabling farmers to double their incomes”, said Rajesh Jejurikar, president – farm equipment sector, M&M

Trakstar is the third brand of the company after the M&M brand and the Swaraj brand of tractors. It will focus on value-seeking farmers and enable them to enhance their prosperity. The Trakstar range will be present across the 30-50 hp category.