CNH Industrial Announces Brad Crews as General Manager – North America

CNH Industrial announces that the company is about to appoint Brad Crews as General Manager North America temporarily. In this new role, Crews will take care of cross-functional governance and will be coordinating all the regional efforts in North America during the COVID-19 crisis. He will also be a part of the Company’s Global Executive Committee temporarily. The committee is an operational decision-making body of CNH Industrial that ensures reviewing the operating performance of the segments and makes decisions on certain operational matters.

Brad Crews has obtained a Master’s degree in Management from Rensselaer Polytechnic Institute and a Master’s degree in Engineering from the University of Michigan, US. His association with CNH Industrial is over 25 years. During this period, Crews has been extensively involved in the manufacturing, quality, and operations of CNH Industrial. He joined the Company in 1994 and has been given a variety of roles which has always increased his responsibility. Some of his roles in the company include the post of Chief Quality Officer, Chief Operating Officer NAFTA (from 2014 – 2017), President, Agricultural Equipment Product Segment (from 2015 – 2017). Moreover, Mr. Crews will retain his responsibilities as Brand President for the Case IH and STEYR.

CNH Industrial is a world leader in the capital goods sector having various businesses, designs, produces, and deals in agricultural and construction equipment, trucks, commercial vehicles, buses, and specialty vehicles. The company has a wide portfolio of powertrain applications. The company is present in all major markets worldwide and is aimed at expanding its presence in high-growth markets through various strategies including through joint ventures.