Corteva Agriscience Launches ‘Tayyari Pakki Tho Jeet Pakki’ to Share Success Stories of Farmers

Rice is the most important crop in India and it is one of the oldest crops. Farmers are under tremendous pressure to increase productivity as the population grows and food demand rises. Brown Plant Hopper is a major impediment to rice productivity (BPH). BPH is unpredictable and challenging to manage. It has also become more resistant over time.

Tillering allows the plant to grow and produce more ears, and thus more grains when interplant competition is low. Because warm temperatures drive tiller development, the most important way to get fall tillers is through timely planting. Other factors to consider include seeding rate, seed quality, and overall fertility. Wheat will not tiller if it lacks nitrogen, so some pre-plant nitrogen is essential.

Pexalon TM has been introduced by Corteva Agriscience TM as the best solution for visionary farmers to achieve their dream through effective hopper management. Pexalon TM is a patented technology that provides longer control, faster action, improved tillering, robust panicles, and heavier grains.

Thorough preparation will lead to greater success. Farmers who used Pexalon TM proactively and reaped higher returns demonstrated this. Pexalon TM encourages farmers to confidently move "Ahead of the Time, Ahead of the World" by using Pexalon in a proactive manner. PexalonTM, in conjunction with PyraxaltTM, is the path to greater assurance of a better harvest and a bountiful yield for all.

Corteva has promised to share the success stories of these progressive farmers with millions of people. "Tayyari Pakki Tho Jeet Pakki" is the name of the initiative. It has been discovered that a mindset that believes in taking timely action, combined with the appropriate technologically advanced Pexalon TM, can effectively manage BPH. Corteva refers to progressive farmers as "Be First League" farmers.

To effectively convey this message, Corteva has embarked on an Omni channel strategy to bring best practices to key paddy geographies in India, beginning in the north. We have also collaborated with leading figures from various walks of life to exemplify the core concept with their ideas of preparation and achievement and to amplify it across media.

The initiative would begin with a mega-meeting in which all stakeholders would be brought together to understand the significance of the "Be First" mindset and Pexalon TM as a viable solution. Growers will be able to interact with achievers such as Mr. Jaswinder Bhalla (Ex-HOD, Extension Education Department, PAU) and aspiring boxer Siwi Boora, who is preparing for the upcoming Olympics.

The event boasts of tools that will present critical information to our farmers in a novel way. In the works is a 360 VR setup that will virtually transport growers to a Pexalon TM treated plot. Also included is an engagement game that emphasizes the importance of being first rather than being sorry, as the losses caused by BPH are real, among other interactions.