‘Licious’, Online Meat Service Brand Expands Services to Mumbai & Pune Markets

Licious, the online meat service startup run by Delightful Gourmet, on 26^th April 2019 said that it has expanded its services to Mumbai and Pune markets. The company, which is based in Bengaluru, had raised a round of funding of 25 million dollar in December 2018. The four-year-old brand is already there in Bengaluru, Hyderabad, NCR & Chandigarh.

Unlike in these markets, Pune as well as Mumbai with their strategic coastal location have a stable supply of seafood & meat. Nevertheless, growing consumer concerns regarding the quality of meat and seafood has impelled Licious to venture into these predominantly unorganised markets, the firm said.

Co-founder of Licious, Vivek Gupta said, “The addressable market in Mumbai and Pune are very dissimilar from our previous markets. The customers here seem spoilt for choice, yet there is a big unmet demand for hygienic & fresh, meat, fish, seafood & meat-based products”.

Last year in December, the firm had raised 25 million dollar investment led by Nichirei Corp (Japan) in Series-D round of funding, with its existing investors Bertelsmann India Investments, 3one4 Capital, Vertex Ventures Southeast Asia & India, UCLA, Sistema Asia Fund. The money is apparently being used to reinforce their market presence, by expanding to 7 new markets that includes Mumbai and Pune in 2019.

Licious, which was established in the year 2015, provides a product portfolio of fresh meat, seafood and value-added products such as spreads, pickles and marinades in the fragmented $40 billion meat ecosystem of the country.