Nurture.farm Introduces KAVACH: Weather-Based Financial Protection For Farmers

Leading agritech startup nurture.farm and Digisafe insurance brokers announced their partnership on offering KAVACH - a weather-based cash guarantee program launched for nurture.farm farmers. Farmers using the startup's services can enroll in the program.

As a pilot, the farmers of Maharashtra and MP can buy this coverage at a nominal fee. KAVACH offers farmers a cashback up to Rs 500 per acre against unseasonal rainfall. Highly customized as per local weather data, the KAVACH will transfer payouts directly to a farmer's bank account if rainfall breaches a pre-set limit. The farmers would not need to intimate for claims. Instead, the payouts will be automatically triggered based on the IMD weather data.

Commenting on the occasion, Dhruv Sawhney, Business Head and COO, nurture.farm said, "Offering KAVACH is an incremental step towards enhancing farmer resilience.

Through this service, we are nudging a behavioral change in farmers by encouraging them towards embracing financial protection tools. Since every season, every region faces weather-related calamities, we wish to cover our farmers against such weather-related adversities. Through KAVACH, we have defined the parameters of cash out so that farmers will benefit based on localized weather. The automatic payouts, which happen timely within a week of the rainfall breach, will be a gamechanger. We wish to extend this to 3,00,000 farmers this year."

Within three weeks of its launch, more than 1,21,000 KAVACH have been availed by 30,000+ farmers across nine states, covering 280 districts.

About nurture.farm

nurture.farm, India's leading agritech startup offers an open, digital platform that brings what every farmer needs to thrive, together in one place—technology, solutions, finance. Its ecosystem reaches across the food system, expanding choice for customers—making access transparent, affordable and fast for everyone.

This way nurture.farm lessens uncertainty, helping farmers secure sustainable outcomes. Established in 2020, nurture.farm brings together the best agriculture solutions, including remote sensing, farm mechanization, online marketplaces, traceability, and market linkage. In a short period, nurture.farm has taken several forward-thinking steps to achieve its goals. The nurture.farm app, launched in April 2020, has over 1.5 million farmers onboard. In the past 3-4 months alone, the app has seen adoption of up to 99% in some larger states, implying that users are actively engaged with the platform.

The nurture.retail solution, a B2B e-commerce marketplace for agri-inputs, has also scaled significantly in over 13 states and has 50,000 registered agri-input retailers from across India. To carry its ground level operations, nurture.farm has built India’s first and biggest rural gig-economy model, deploying a 10,000 strong field workforce in over 10 states.