SWAL Announces Launch of Viola, Flupyrimin Suspension Insecticide to Protect Rice Yields

SWAL Corporation Ltd., a leading provider of sustainable agricultural solutions, today announced that it would launch VIOLA in India containing the patented active ingredient Flupyrimin to target one of the most damaging rice pests. The launch will coincide with the Kharif crop sowing season, typically starting in June, with rice the most important crop sown at this time.

The Haryana launch was done in Karnal, in the presence of 300+ trade partners and farmers. Farmer Shishpal Singh, from Dadupur, Karnal shared his experience of total BPH control with improved yield and reduced applications, which affirmed the VIOLA promise of resolving all farmer struggles in a sustainable way for the gathered audience of trade partners and farmers.

With the introduction of Viola, growers can experience assured protection during the most critical growth stages of their rice crop. Flupyrimin active ingredient insecticide VIOLA® 10% SC will be marketed through SWAL Corporation Ltd. SWAL teams are ready to reach out to millions of growers across the 44 million hectares of rice grown in India.

VIOLA is a novel insecticide with unique biological properties and long residual control. Its suspension formulation provides quick and effective control against Brown Plant Hopper (BPH). Extensive demonstration trials have shown that VIOLA protects rice yields from the damage of BPH and boosts crop health, further supporting farmers’ economic resilience and productivity. VIOLA is also effective on pest populations resistant to existing insecticides.

Mike Frank, President and COO at UPL, said: “Flupyrimin is a breakthrough technology promising a leap forward in pest management for rice growers. With market access maximized through SWAL’s widespread retail network and differentiated branding strategy, the introduction of VIOLA in India marks another fundamental milestone of our collaboration with MMAG under our OpenAg® vision.”

Ashish Dobhal, UPL Region Head for India, said: “India is the world’s second-largest producer of rice and the largest exporter of this staple crop. Growers here have been waiting for a one-shot effective solution to protect against BPH. Through VIOLA, SWAL is delivering top-of-the-industry control for BPH.”

Pankaj Joshi, Business Head – SWAL, said: “With the addition of VIOLA, SWAL will be able to bolster its solution-based approach for farmers and tackle the most notorious pests in paddy, which is a very important crop for the country. It will further strengthen our position as the go to source for cutting edge farm solutions in India.”

Flupyrimin was discovered through a collaboration between MMAG and the Prof. Kagabu group. It was first registered in Japan in 2019.