Swaraj Tractors Glorifies Indian Farmers on Republic Day

Swaraj Tractors, a part of the USD 20.7 billion Mahindra Group, has dedicated 71st Republic day to the hardworking Indian Farmers, who are responsible for nourishing the country.

As India’s first indigenous tractor brand, Swaraj tractor is synonymous with farm mechanization in India. It gives a new dimension to farmers with its power, authenticity and reliability. On the occasion of Republic Day, the Swaraj Tractors released a short animated video, glorifying the Indian farmers and how the brand is closely associated with the farming community.  The video has been designed by Swaraj’s digital agency VMLY&R in line with the Swaraj brand’s positioning of - Mera Swaraj Made by the farmer for the farmer.

The video can be accessed through this link

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Like every year, Nine Swaraj Tractors was part of the prestigious Republic Day parade at Rajpath this year. Brandishing the spirit of nationhood the Swaraj tractors have been supporting the tableaux from various states as part of the Republic day celebrations, year after year.