The taste of India, won for being the BEST

The best FMCG in the food sector at The 5th International Advertising Association’s (IAA) Leadership Awards in Mumbai  was bagged by the Gujarat Cooperative Milk Marketing Federation (GCMMF). Better known as AMUL, GCMMF is a cooperative milk federation of 3.6 million milk producers of Gujarat. GCMMF is currently procuring 180 lakh liters of milk per day through 18,600 village dairy cooperative societies.

K M Jhala, Chief Operating Officer, GCMMF received this prestigious award on behalf of 36 lakh milk producer members of Gujarat. The prestigious awards instituted by the India’s Chapter of IAA  distinguishes excellence towards contribution in marketing, advertising and media sectors as well as celebrate outstanding achievements of individuals and teams.

Amul is India’s biggest food brand with annual brand turnover of Rs 38,000 crore, and  has registered significant growth of 238 per cent in last seven years, which implies a remarkable cumulative average growth rate (CAGR) of 19 per cent during this period.

Amul also has successfully quadrupled the income of its dairy farmers in last seven years, demonstrating the efficacy of Amul model in exceeding our national goal of doubling farmer’s income in six years. Amul has been synonymous with the best cooperative model and farmer’s faith in cooperative structure, also with marketing and advertising strategies it has adopted to make it the most preferred brands of dairy products.