BKT Signs as Official Global Partner of Spanish Football League ‘LA LIGA’

Balkrishna Industries Limited (BKT), India’s leading manufacturer of Tractor and off-highway tires has tied up with Spanish Football League as “Official Global Partner of La Liga”, a top professional football division of the Spanish football league system.

As per report, the treaty is signed for three years between the company and the football league. The partnership takes immediate effect and will run for three years until the end of the 2021/2022 seasons, says press report.

“LaLiga stands for excellence and is a synonym for football with a capital ‘F’, said Rajiv Poddar, Joint Managing Director of BKT.

“From today on, we are following a new marketing initiative within the Spanish football world, and Iam really glad and proud of it. La Liga is a brand of unquestionable value. It’s a honor to act side by side this name”, said the joint managing director.

“It’s a great pleasure that we can strengthen the bond between BKT and the world of sport, and above all the football world with both its rules and dynamics that we find fully in line with our own values, along with determination and the uncompromising wish to win”, Mr. Poodar added.

On the other hand, Mr. Jose Antonio Cachaza, Managing Director of La Liga India said, “BKT has always recognized the power of sport in speaking to their key stakeholders. We are very excited to be welcoming BKT, a bond that share the same values as La Liga , as our partner for the next three years.”

Before also, BKT has been actively supporting global sport events including 2014 –agreement with the Monster Jam Circuit and the American Motorsport show.

Moreover, many important personality and delegates including Editor in Chief of ‘Krishi Jagran’ have attended this global event and shared thoughts with Rajiv Poddar, Joint Managing Director of BKT.