India's First Conference on Traceability in Agriculture 'TraceCon' to be hosted by SourceTrace in Delhi

SourceTrace, a global Agritech company will host India’s first conference on traceability in agriculture in collaboration with Thinkag. The event will be held at The Le Meridien Hotel, New Delhi on 5th March 2020.  The event is going to welcome around 60 industry leaders from the food and agriculture sector across the country.                   

In order to achieve better crop yielding and to increase profitability, employing technology has become an important factor in agriculture. At the same time, ensuring food safety and sustainability is also a grave concern in today's time. Technologies like traceability could help in keeping a check on the safety and security of the products and building a niche for products originating from India. With Tracecon, discussions over traceability and its impact in promoting trade and sustainability along with food security and safety will be at the center stage.   

Venkat Maroju, CEO, SourceTrace says, “From food safety to farmer income to promotion of exports, traceability can play a significant role across the agricultural and food spectrum in India. Budget 2020 also focused on using technology to develop agriculture, and the commitment to double farmer income by 2022 can only be achieved through the use of technology.  SourceTrace in collaboration with Thinkag has taken this initiative to discuss the importance and need for traceability solutions in the agriculture and food supply chain. We look forward to its wider adoption by the industry in the near future."