Janmay: Amul into edible oil business to become Atma Nirbhar

Janmany, an edible oil brand has been launched in Gujarat by Amul. As per a media report, the Palanpur-based Banaskantha District Cooperative Milk Producers Union of Amul will be processing 200 tonnes of oilseeds daily. It has already procured mustard and groundnut this year from its farmer’s networks and will be purchasing other oilseeds in the season ahead.

In a media interaction, RS Sodhi said that with an objective of providing stable and remunerative price to edible oilseed growers of Gujarat and become Atma Nirbhar in domestic edible oil production as envisaged by Prime Minister Narendra Modi, Amul is launching a range of edible oil under the Janmay brand. He added that the dairy cooperative has the experience of marketing mustard and other oils under the Dhara brand in the 1990s.

India is the world's largest importer of edible oils and spends around Rs 75,000 crore annually on edible oils import which is currently 65 per cent of the total demand. It is important to note that India had liberalised edible oils import despite having 90% self-sufficiency in the 1990's at the cost of domestic producers.

Janmay means ‘New-Born’ or ‘Fresh’ and as the brand suggests the oil is been promoted as farm-fresh.

Janmay oil range includes groundnut oil, cottonseed oil, sunflower oil, mustard oil and soya bean oil, which will be sold across 30,000 stores in a one-litre pouch, five-litre jar and 15 kg tin packing.