MC Dominic Birthday Special: The Story Behind Making of Krishi Jagran

Mornings at Krishi Jagran's Delhi office are always lovely, but today's morning was extra-special. Guess what makes the day so special. Let me tell you that today is the birthday of M.C Dominic, the Founder & Editor-in-Chief of Krishi Jagran and Agricultural World. As a result of his efforts, Krishi Jagran is now well-known agriculture media organization throughout the world.

To commemorate this occasion, the Krishi Jagran Team planned to host a live interactive session - 'The Untold Story of Agri Media with Krishi Jagran Team,' in which employees of the company got an opportunity to ask MC Dominic about his journey, visions and future plans.

Krishi Jagran’s DGM Special Initiatives- Mridul Upreti welcomed everyone and wished MC Dominic sir on behalf of the entire team.  The very first question, which was asked by Mridul was about the journey of MC Dominic, beginning with his college, education and ending with how the idea of starting such an organization came into his mind.

To this MC Dominic replied, "If you are passionate about something, nothing can stop you." Then, he said, “Earlier, no one in the media devoted themselves entirely to agriculture. This struck a chord with me, and it was for this reason that I founded Krishi Jagran in 1996, with the goal of providing farmers with the most up-to-date farming techniques, government initiatives, and other resources. We strive to stay in touch with farmers on a daily basis through a variety of innovative programmes.”

Then he added, "Our country's farmers should feel wealthy, and farming should be regarded as a lucrative business." To that end, Krishi Jagran intends to launch a new programme called 'The Richest Farmers of India' to add glamour to the farming community & agribusiness.”

Subodh Gupta, Chief Manager Marketing, Dhanuka Agritech Ltd., also took part in the interaction. He wished MC Dominic a very happy birthday and stated that farmers require recognition in order to grow quality produce through the use of newer technologies. Then he inquired the reason behind the organization's name.

After wishing MC Dominic a happy birthday, Sanjay Kumar, Vice President (Content Head), inquired, "How and where did he begin his career?" In response to this, MC Dominic stated, "My career was only that business that I started with the establishment of an advertising agency and then turned into a media." Everything in my life has changed as a result of this."

Abha Anjali Toppo, English Team Editor, wishes MC Dominic a Happy Birthday and asked how he plans to take Krishi Jagran globally. In response to her inquiry, MC Dominic stated, "Recently, we participated in an exhibition in Dubai and visited some farms there." We are bringing ideas to expand our global reach through such visits. And, more importantly, we must cover agricultural news from various countries on our platform in order to make it global."

After wishing MC Dominic a happy birthday, Kanchan Mourya of the Hindi Content Team inquired, "What motivated you to start the FTB initiative?" In response, MC Dominic stated, "FTB- Farmer the Brand, is a platform through which farmers can make their products a brand and make them accessible to the general public all over the world. It also serves as a forum for farmers to express themselves.”

Why, how, and when did you get the idea of Krishi Jagran magazine? asked Ashok from Kannada Team. MC Dominic responded. "When I started in 1996, print media was the only platform, and it is still more popular than digital platforms for greater reach."

Nishant Kr. Taak, GM- Social Media & Special Initiatives, asked, "What is FTJ and how can this benefit the farming community?" In response to his question, MC Dominic stated, "Social media plays a critical role in providing the most up-to-date information to the public, and FTJ- Farmer the Journalist is such a platform to amplify the voice of the farming community and provide a clear picture of what's happening at the field level."

Last but not the least, Shiny Dominic, Director of Krishi Jagran, wishes MC Dominic a very happy birthday and hopes that Krishi Jagran will one day receive prestigious awards such as Padma Shri, Padmavibhushan for its dedication to the farming community.