Kriti Sanon as Brand Ambassador of Bata having Agriculture Safety Shoes

As Bata's new brand ambassador, she'll be seen promoting the brand's newly launched Bata Red Label fashion collection along with their other ranges. "Kriti's creative talent, drive and her fresh approach to style are the perfect match for Bata. We are very excited to have Kriti as the face of brand Bata in India. Kriti is the perfect choice as she reflects Bata's personality of being vibrant and authentic. She is easy-going with a high style quotient, a quality which we greatly value at Bata. Something that makes her the perfect role model for young Indians," said Thomas Archer Bata, Chief Marketing Officer, Bata Shoe Organization.

Bollywood actress Kriti Sanon has been announced as the brand ambassador of Bata India. It is after 21 years that the footwear brand has finalised a Bollywood face post it’s association with Rani Mukerji.

“Bata is an iconic brand, and I have been a big fan of Bata shoes since early childhood. So, I was delighted when Bata approached me to be the face of their brand. And the delight turned into surprise when I saw the stylish and fashionable collection that they have introduced for the women of today.

“It’s amazing to see the new fashion-forward avatar of Bata and I am excited about creating something special together. At heart, I am a Bata girl, who subscribes to the brand motto Me & Comfortable with it,” Kriti said in a statement.

Riding on the momentum of being the new favourite of the young and fashionable Indian, Bata India has signed Bollywood actress Kriti Sanon as its new face. 
The 27-year old Sanon of superhit film ‘Bareilly ki Barfi’ and ‘Dilwale’ fame, is one of the most stylish youth icons and trendsetters of the film industry and is counted among the most sought-after Bollywood personalities with a huge fan base comprising mostly of GenNext fans. Kriti Sanon has been recently conferred the Dadasaheb Phalke Excellence Award for her performance in 'Bareilly Ki Barfi'.

By the way there are shoes for the Agriculture Safety Shoes for the farmers. The safety shoes of Bata Industrials are designed to fit well, look good and get the best performance for the job. Bata Industrials is on the forefront of innovation and continuously innovates with new features and materials.

All safety shoes support and protect your feet while you work. Bata goes one step further. By working with scientists and conducting extensive in-house testing, Bata is a trendsetter in the industry when it comes to technology. The result: work shoes that offer the best possible support thanks to their perfect fit.

Bata Industrials was founded in the 1970s in response to a specific demand from the market for footwear for professionals. Since then, Bata Industrials has evolved to become a designer, producer and marketer of safety footwear and socks, exclusively targeting the professional end user markets.