Mahindra OJA drives the future of Indian horticulture

Mumbai, August 21, 2026: Mahindra Tractors, part of the Mahindra Group and India's No.1 tractor brand, today marked three years of the OJA platform, which has accelerated the adoption and expansion of Compact Lightweight 4WD Tractors across specialised farming applications in India.

Built on strong core technologies and underpinned by a future-ready lightweight tractor platform, the OJA compact tractor range now spans multiple products across the 21-30 hp category, in one of India’s fastest-growing tractor segments – and has been developed specifically for high-value agriculture and specialised farming applications.

Designed for vineyards, orchards, sugarcane and row-crop cultivation, OJA combines compact dimensions, precision handling, superior manoeuvrability and a best-in-class power-to-weight ratio, making it a versatile and efficient solution for modern farming. With 4WD as standard, the OJA range delivers excellent traction, stability and productivity across varying terrains, while ensuring compatibility with a wide range of farm implements. A narrow-track configuration further enhances its ability to operate efficiently in constrained spaces.

Powered by a robust three-cylinder engine, the OJA range delivers strong performance, excellent fuel efficiency and reliable operation across a variety of applications.

Productivity enhancing features such as Electronic Power Take-off (ePTO), Electronic Draft and Depth Control (EDDC), FR (Forward + Reverse) and Shuttle and Creeper modes are offered as part of the PROJA tech pack enhancing productivity, precision and ease of operation. Operator comfort is supported through industry-first tilt and telescopic steering, side-shift controls, and ergonomic layouts, helping reduce fatigue during long working hours.

In addition, telematics in the Mahindra OJA tractor range is integrated through MYOJA tech pack while optional automation features such as Auto PTO, Auto Implement Lift, and Auto One-Side Braking are integrated through the ROBOJA tech pack.

Powered by Mahindra's advanced engine technology, the OJA range delivers strong torque characteristics, excellent fuel efficiency and dependable performance, enabling farmers to undertake demanding operations with confidence and reliability. The range further delivers lower operational expenses per crop cycle and reduced maintenance requirements over the life of the tractor.

Harsh Rai – CEO, Mahindra Tractors said, “At Mahindra, we believe the future of farming lies in specialised, technology-led solutions that help farmers improve productivity and profitability. As India's rapidly growing horticulture and specialised farming segments continue to evolve, the need for purpose-built mechanisation is becoming increasingly important. Over the last three years, the OJA platform has embodied this vision, bringing together world-class engineering, innovation and customer insight to address the evolving needs of modern agriculture and specialised farming. As India's leading tractor brand, we remain focused on delivering globally benchmarked, future-ready products like the OJA that empowers farmers to achieve more from every acre.”

Parikshit Ghosh, Head – Sr. Vice President & Head – Marketing & National Business Operations, Mahindra Tractors, said “The OJA has established itself as a preferred choice among farmers engaged in horticulture, vineyards, orchards, sugarcane and other specialised farming applications, and is offered today in multiple models with options available at every 3 to 4 HP points. With OJA, we remain focused on delivering application-specific solutions that help farmers operate more efficiently and profitably.”

With OJA, Mahindra continues to deliver advanced tractor technologies, superior performance and versatile solutions that addresses the evolving needs of progressive farmers seeking higher productivity, operational efficiency, and greater value from their mechanisation investments.

A transformative step forward in lightweight 4WD tractor design and engineering, OJA combines world-class innovation, durability and reliability to help farmers improve productivity across specialised farming applications. The entire range is backed by Mahindra's industry-best six-year warranty.

Developed jointly by the engineering teams at Mahindra Research Valley, India, and Mitsubishi Mahindra Agricultural Machinery, Japan, the OJA platform is designed for both Indian and global markets and supports over 40 tractor models across farming and non-farming applications.

About Mahindra Tractors

Mahindra Tractors is India’s No. 1 tractor brand and has been the country’s largest tractor manufacturer by volume for nearly four decades. Known for its tough and reliable machines, the brand has earned global recognition, including the prestigious Deming Award and the Japanese Quality Medal.

With a presence in over 50 countries, Mahindra Tractors has sold over 4.5 million tractors globally. The company offers a wide portfolio of products supported by strong R&D, advanced manufacturing, and a comprehensive service network, ensuring high performance, low cost of ownership, and exceptional resale value.

Learn more about Mahindra Tractors:
Website: https://www.mahindratractor.com/ 
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Media contact information:

Arthur Serrao
Communications – Farm Equipment Sector
Mahindra & Mahindra Limited
Email – serrao.arthur@mahindra.com
Cell No. – +918828168630