Patanjali to take care of Soil Health with its Bio Compost Segment to Counter Impact of Insecticides and Pesticides

The Transformational Business Leader of the Year award goes to Acharya Balkrishna, CMD, Patanjali Ayurveda. The occasion is  AIMA Managing India Awards 2018. On the sidelines of the Award, he informed that Patanjali Ayurved, which has gained a strong market share in the cow ghee segment, now plans to replicate this success in other segments of the dairy business. No doubt the Patanjali`s Cow Ghee is a Rs.1,000 Crore Plus Brand.

Speaking on the issue Acharya Balkrishna, CMD of Patanjali Ayurved, informed “In the dairy segment we are taking our efforts forward through our plant at Newasa in Ahmednagar district of Maharashtra. We are in the process of setting up a milk collection centre there and our target is now to make other dairy products at that plant.” “We are looking at launching cow’s milk and flavoured milk products. We are also looking at other value-added dairy products such as curd and paneer.“We already have a presence in the cow’s whole milk powder segment. We hope we can launch some of these products this year itself,” he added.

He further said that the company is already sourcing from States such as Karnataka, Maharashtra, Tamil Nadu and Andhra Pradesh to make cow ghee.

The other key segment the company is focussing its expansion plans on is the apparel and accessories business under the brand Paridhan.

“We are not in a hurry. It is a completely different segment and a lot of work and research and development is going on in the apparel segment. We will look at contract manufacturing for this segment. We could also look at a separate retail presence for apparels,” Balkrishna added.

The company is also focussing in a big way on the bio-compost segment in a bid to counter the impact of insecticides and pesticides on soil health, he said.

Asked about the revenue growth targets for this fiscal, he said: “Our key focus was on improving our internal processes last year. Despite challenges such as GST and demonetization, we did well. We believe this fiscal we will do much better numbers.” However, he did not give specific figures.

“We did not become successful overnight. Indian consumers have placed their trust in Patanjali and have accepted the power of swadeshi products and Ayurved,” he added.