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Budget 2026 Synchronizes FMCG Demand and Supply Through Rural and Logistical Reforms

Rajiv Kumar notes that Budget 2026 strengthens the FMCG sector by boosting rural incomes and reducing logistics costs via infrastructure.

Updated on: 4 February, 2026 10:02 AM IST By: KJ Staff
Mr. Rajiv Kumar, Vice Chairman, DS Group

The budget strikes a balance between fiscal stability and aggressive growth, positioning India for a resilient economic future. For the FMCG sector, the Viksit Bharat agenda serves as a vital catalyst by synchronizing demand and supply-side enablers. Specific interventions in agriculture like push for production of cocoa, fisheries and animal husbandry are poised to boost rural incomes.  Simultaneously, the expansion of TReDS and improved credit access will alleviate working capital pressures for distributors and contract manufacturers, fortifying the entire FMCG ecosystem. 

On the operational front, significant outlays for freight corridors, inland waterways and Tier II-III infrastructure are expected to lower logistics overheads and bridge the gap in last-mile connectivity encouraging deeper regional penetration. These logistical gains, paired with a focus on domestic manufacturing, chemical parks and energy security, will help stabilize input costs against global volatility. 

The regulatory environment encourages growth and Ease of Doing Business. The shift from penalty to fee-based compliance, together with incentives for data-driven IT strength, enables businesses to shift attention from regulatory issues to digital optimization. In addition, the simplification of customs duties and the digitalization of GST procedures will improve supply chain predictability and help with export competitiveness. Finally, the budget covers the basic pillars of productivity by connecting tourism and wellness, with mass-scale skill development. This comprehensive strategy promotes a productive population and a seamless business environment thereby cementing India’s long-term growth trajectory and ensuring a sustainable consumption story for the future years.

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