Coromandel Launches New Fertiliser Brand ‘GROSHAKTI’ for Farmers

Coromandel International Ltd has been serving the farming community by providing best quality and new technology fertilizers to farmers of India since 1961. Coromandel especially has a strong bonding with farmers of Andhra Pradesh & Telangana with best market share having its two-mega plants at Vizag and Kakinada.

As a part of enhancing productivity of crops and quality yields, Coromandel striving continuously to serve farmers in all aspects by providing Specialty nutrients (micronutrients, fertigation grades, customized crop grades) and nutrient based pure Organic fertilizers which can improve fertilizer use efficiency and soil health.

As a part of our endeavor, we are planning to launch our new fertilizer brand “GROSHAKTI” amid heartful wishes of farmers and channel partners by the hands of our Hon’ble Murugappa group Executive Vice Chairman Mr. Arun Alagappan on his first visit to Andhra Pradesh.

On his first visit, Executive Vice Chairman will address farmers, channel and team on how organization working for betterment of farming community and way forward. Vice Chairman addressing to farmers and dealers said that Coromandel is putting sincere efforts to help farming community with more service oriented approach rather just providing fertilizers.

Coromandel aims to provide crop specific and hi-technology fertilizers and working with research institutes to develop NANO-Phosphorous and customized fertigation grades

Company launched GROSHAKTI, which is an ideal scientifically effective fertilizer grade with NPK in best ratio. It does not leave any acidity or alkalinity in soil being its neutral chemical nature. 

It is suitable to all rainfed and irrigated crops at basal dressing or in top dressing. He mentioned that state and central Govt helping farmers with many schemes and farmer oriented. He told that Coromandel expanded their plant capacity and priority to serve AP & TG with more focus. 

Coromandel is ready to improve farmer’s livelihood through  

• Efficient nutrient management and crop protection management.

• Seamless supply as and when required through all channels i.e. Private trades, Govt. Institution and MGC.

• Our trade channel continued to show admirable resilience and agility in responding to various challenges.

• Agri extension services; Soil Testing, Poshan demo, crop advisory/protection services.

• Solution provider through Gromor Nutri-clinic.

• R & D constant endeavour to introduce differentiated products like GroSmart, GroPlus, Gromor Ultra, GroShakti etc.

• Agri university alliances, IIT Monas for new product development.

Social and Environmental Responsibility:

Coromandel is not only in mfg and sales, but we are also actively engaged in improving our environment and society around. 

• In our mfg plants, emissions of gases is being constantly monitored and strict compliance is being followed for all Govt norms.

• We have opened Gen Hospital in KKD for people in society.

• We are promoting girl child education program.

• RO plant in rural areas is being installed in villages for having access to pure drinking water.

Along with Executive Vice Chairman, Management Director, Sameer Goel, President & Business head, Sankara Subramanian, Executive Vice President, Kalidas Pramanik, Amir alvi, Vice president, G.V Subba Reddy, Sr. AVP, K.S Satyanarayana, J V Ratnam Formulation Head -CPC, Madhav Adhikari-SND  and RBH Mr.Chakravarthy & Bhaskar Reddy.

In this program, Coromandel facilitated few innovative farmers and launched Groshakti from the hands of few farmers.