Exclusive! Apollo Launches New-Gen Agri Tyres - ‘VIRAT’

Apollo Tyres launched the new generation of agriculture tyres in Chandigarh today (6 May 2022). Among the audience present at the launch were farmers and business partners from all over north India.

VIRAT - most advanced all-rounder tractor tyres

The new ‘VIRAT’ range of tyres is the most advanced all-rounder tractor tyres with the best in the industry traction and a unique design. It has superior performance in both Agri and Haulage segments and is available in both front and rear fitments.

The new Apollo VIRAT tyre has been developed as an all-rounder product with 20 lugs and provides a strong grip and long life in both soft and hard soil conditions. The VIRAT range, in addition to improving the productivity of the tractors and reducing their downtime, also matches the aesthetics of the new tractor models.

While this new range of products caters to all markets, the company will be specifically looking at larger agriculture-based states such as Punjab, Haryana, UP, Rajasthan, MP, Maharashtra, AP and Karnataka.

Speaking at the launching ceremony, Rajesh Dahiya, Vice President, Marketing, Sales & Service (India, SAARC & Oceania) said, “We have captured the voice of our primary customers- the farmers, from across the country before developing this product. For both, Agri and Haulage, the primary requirement is traction, which we have benchmarked against the best in the industry. The visual appeal of the new VIRAT range matches with the aesthetic requirements of the new age tractors stylish designs, and of the next-gen farmers.”

Features of Apollo VIRAT Tyres:

Apollo VIRAT tyres offer a highly differential proposition with its new lug design, distinguished lug geometry, new-gen aesthetics and superior performance. These tyres have more rubber deployed in the wearing zone for even wear and longer tyre life.

The curved lug geometry and rounder groove profile towards the shoulder ensures faster mud removal from the bucket area between lugs for a stronger grip. The dual tapered lug design makes the tyre less prone to punctures, resulting in reduced downtime.

The tight lines, sharp edges and uniformly varying cross-sectional area of lugs, along with the sidewall design with bold fonts and bold crop mnemonics on shoulders provide a unique aesthetic design to Apollo VIRAT tyres.

To know about the price and other specifications of Apollo VIRAT tyres, stay tuned to Krishi Jagran.