BigBasket Expands ‘bbGoodDiet’ Range with Organic Products

BigBasket, the Bengaluru based firm unveiled a new range of gluten free and healthy products under ‘bb GoodDiet’ at the Organics and Millets Trade Fair. The FMCG Company is increasing its focus on organic products, expecting this segment to contribute Rs.250 cr to its overall revenues in 2019-20. 

"We are observing a strong demand for organic products from a specific segment of customers who are very health conscious. This category grew more than two times since last year," said Seshu Kumar Tirumala, national head, buying and merchandising, BigBasket. 

The organic range introduced on Sunday included natural mineral rich 'GoodDiet Pink Salt', 'GoodDiet Nutrition Bar' and 'Breakfast Cereal' which are claimed to be gluten-free with no added preservatives. 

Organics and Millets Trade Fair, the three day international trade fair at Bengaluru generated huge business, about Rs.240.25 cr. A release said 67 MoUs worth ₹153.94 cr were signed during the three days and international buyers generated business worth ₹32 cr. The fair witnessed participation of around 512 buyers and had footfall exceeding 2 lakh. 

The fair was a good platform for BB to introduce their new range of products and was well received by the visitors.