BigBasket the largest supply chain of fruits and vegetables is planning to grow its business by investing high on farmer’s connect.This B2B relation will certainly focus on increasing its connection with number of farmers on daily basis.
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"We are focusing significantly on strengthening the back-end farmer supply chain programme called Farmer Connect. Presently we are working with 1,800 farmers, and will bring about 5,000 farmers into our fold in a year's time," said Hari Menon, co-founder and CEO of BigBasket.
They spend up to Rs 500 crore to strengthen its technology and back-end farmer supply chain as it looks to more than double its customer base to 20 million by 2020, a top company executive said. The company is also aggressively growing its user base, eyeing 20 million customers by 2020 from the 8 million now. The company also plans to invest in technology to further strengthen customer service areas and back-end efficiencies, Menon said.
This will enable the company to then allocate its resources towards media spending and other activities to achieve its growth targets, he explained. Asked about profitability, Menon said that last year the company became operationally profitable in two cities - Bengaluru and Hyderabad.
"In the next two months, three more cities including Kolkata, Chennai and Ahmedabad will be operationally profitable, and in six months all our cities should have broken even on a stand alone basis," he said.