Bayer to Distribute Pheromone-Based Biological Crop Protection Solutions from M2i Group

Bayer will become the exclusive distributor of select M2i products targeting lepidoptera pests in crops such as stone and pome fruits, tomatoes, and grapes under the terms of the agreement.

M2i Group is the European market leader in pheromone production, with expertise in developing, formulating, and manufacturing complex molecules. M2i's pheromone products, including M2i's innovative press application technology, will be integrated into a complementary system of digitally enabled solutions that will include pest monitoring tools to advise growers on pest pressures and application timelines, as well as other synthetic and biological products tailored to grower needs.

"Tailored solutions that meet growers' demands for safe and effective products with little or no residue are an important part of Bayer's biological portfolio," Jens Hartmann, Regional Head for Europe, the Middle East, and Africa, said (EMEA). "By combining M2i's pheromone products with digital monitoring applications and Bayer's existing biological portfolio, growers will be able to apply the right product at the right time as part of a comprehensive approach that benefits their operations."

M2i's expertise in pheromone crop protection has enabled the company to use biomimicry to develop innovative pest-fighting methods that attract and trap pests or disrupt mating behaviours. These integrated pest management products ensure that pest populations are kept under control. "M2i Group is excited to collaborate with Bayer and bring our sustainable crop protection products to more growers worldwide," said Phillippe Guerret, CEO of M2i. "Pheromones present an efficient and economical method of crop protection, as they are selective, non-toxic, and naturally avoid the development of resistance.

M2i's patented technology combines innovative application devices with consistent linear release to bring the power of pheromones to fields all over the world." In 2021, Bayer will launch Vynyty Citrus®, its latest biological and pheromone-based crop protection product. Vynyty Citrus® is the first product on the market designed to control pests in citrus fruits using pheromones and natural pyrethrum. M2i's products will expand on Bayer's pheromone-based biologicals product line.

Bayer is a multinational corporation with core competencies in the life sciences of health care and nutrition. Its products and services are intended to help people and the planet thrive by assisting efforts to address the major challenges posed by the world's growing and ageing population. Bayer is dedicated to driving sustainable development and making a positive impact through its operations. Simultaneously, the Group intends to boost its earning power and create value through innovation and growth. Throughout the world, the Bayer brand represents trust, dependability, and quality. In fiscal 2021, the Group employed approximately 100,000 people and generated 44.1 billion euros in sales. Before special items, R&D expenses totaled 5.3 billion euros.

M2i is a 100% French industrial group that specialises in the synthesis, formulation, and production of complex molecules. M2i designs, develops, and manufactures organic molecules with high added value for life sciences and organic farming through its research laboratory in Lacq (64), which is linked to its Salin de Giraud plant (13) and its manufacturing centre in Parnac (46). 

It has become the European leader in biological plant and crop protection by developing eco-friendly products to replace conventional chemical insecticides, which are now sold in 65 countries. M2i employs 185 people, with more than a quarter working in research and development, and has 30 patent families protecting its technology and innovative product lines.