Monthly Agri-input Sales on Nurture.farm’s E-commerce Platform Exceed Rs. 100 cr

Nurture.farm, UPL Ltd's agri-tech services platform, claims that its e-commerce platform nurture.retail is the country's largest and fastest-growing agri-input marketplace. The nurture.retail platform, which was launched in January 2021, has over 50,000 retailers and over 1,000 products, and has exceeded monthly transactions of more than Rs 100 crore, the company said on Tuesday.

Nurture.retail claims to be transforming the agri-input marketplace by digitally connecting retailers and dealers with manufacturers. It enables input retailers and distributors to purchase pesticides (insecticides, herbicides, and fungicides), fertilizers, and other nutrition and biological products, farming equipment, seeds, and cattle feed directly from manufacturers.

It is available in the following states: Punjab, Uttar Pradesh, Haryana, Rajasthan, Odisha, Jharkhand, Bihar, Gujarat, Madhya Pradesh, Tamil Nadu, Andhra Pradesh, and Telangana.

Over 12 manufacturers sell their products through the platform, including SWAL, UPL, Godrej Agrovet, Yara International, Sulphur Mills, Best Agro Life, Neptune Pumps, IPL Biological, Eagle seeds, Raccolto, Spraywell Agro, Agriown, and Goldking.

With over Rs 100 crore in inventory sold per month through the platform, retailers can pre-order products to meet demand at the best prices, the company said in a statement.

"At nurture.retail, we have developed India's largest trustworthy platform for 50,000 agri-retailers and dealers, who now have direct access to manufacturers, resulting in fair prices and authentic products for farmers," said Dhruv Sawhney, Business Head and COO of nurture.farm.”

“Not only is this assisting in the strengthening of the agricultural ecosystem, but the development of this space through digitization is also creating diverse and meaningful work opportunities for individuals from rural backgrounds,” he added.

About Nurture.farm

Nurture.farm is an open, digital platform for sustainable agriculture. Nurture.farm offers complete integrated solutions to secure sustainable outcomes for the agricultural ecosystem. Nurture.farm's solutions reach across the food system, expanding choice-making access transparent, affordable and convenient for all.