FLAME AWARDS ASIA 2024: Celebrating Excellence in Rural Marketing

The Rural Marketing Association of India (RMAI) is proud to announce the upcoming FLAME Awards Asia 2024, a prestigious event recognizing outstanding achievements in rural marketing and communication across India and Asia. This year’s gala event will be held at Vivanta by Taj, Faridabad, on 27th July, showcasing the best initiatives that have made significant impacts in rural markets.

Since its inception in 2006, the FLAME Awards have become a benchmark for excellence in the rural marketing industry. This year, over 166 entries have been shortlisted across 46 categories, each evaluated by a distinguished panel of 28 expert jury members from various industry domains.

Message from Puneet Vidyarthi, President, Rural Marketing Association of India: “Rural India represents the heartbeat of our nation, with its vast and diverse markets holding the potential for tremendous growth and innovation. The FLAME Awards Asia stands as a testament to the creative and impactful work being done to engage and uplift rural communities. We are glad that GOI has also ambitious plan to give flip to rural development, clearly indicated in the 2024-25 union budget. We are honoured to celebrate these achievements and the visionaries behind them.”

Nikhil Sharma, Managing Director of Perfetti Van Melle India and Chair of the Jury, expressed his enthusiasm: “Innovation is at the core of what we do, and innovation in rural areas has enormous relevance. I am therefore curious and excited to review some clutter-breaking work done within the area of rural marketing by our participants.” The FLAME Awards Asia 2024 promises to be a night of inspiration and celebration, highlighting the dynamic efforts driving growth and transformation in rural markets. We look forward to honouring the creativity, dedication, and impact of our participants.