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RMAI Flame Awards 2020: SeedWorks Bags 1 Gold and 1 Bronze Award

Abha Toppo
Abha Toppo
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Rural Marketing Association of India, an association of rural marketing brands, agencies and professionals has announced the winners for the 11th edition of RMAI’s Flame Awards Asia 2020 at a ceremony held virtually. 

These awards acknowledge as well as celebrate the best of the best rural marketing practices and are the most coveted and exclusive rural marketing awards in the South-Asian region. The event saw 100+ corporates, media, PSUs & rural marketing agencies fiercely contest in these awards from India and abroad. The event witnessed over 200 entries from across the sectors from India and overseas. There were six categories and 39 subcategories for the awards. A total of 94 entries were shortlisted under various categories.  

SeedWorks emerged as a Gold Winner for Digital Farming under Innovative Measurement and Monitoring Tools Category and Bronze Winner for Dhanyavad Yatra under Rural Innovation for The Year Category in the most prestigious RMAI Flame Awards Asia 2020.  

The entries were judged by an experienced jury comprising of business leaders, brand custodians, marketers, media & advertising professionals, and domain experts in rural marketing, chaired by S Sivakumar, Group Head – Agri & IT Businesses, ITC. The winners were finalised by a jury comprising Pops KV Sridhar, Founder & Chief Creative Officer, Hyper Collective; Venkatadri Ranganathan, Chief Operating Officer – Nutrition Science Business, Tata Chemicals; Prabhakar Tiwari, Chief Marketing Officer, Angel Broking; Subhobroto Chakraborty, Founder, The Digital Fellow; Aalhad Wadekar, Category Manager – CVO, Greases, Gear Oils & Splt, Gulf Oil Lubricants; Siddhartha Choudhary, Founder & CEO, Helicrofter; Arun Kumar, Business Leader – LED (Lamps, Luminaries & Electronics), Signify Innovations; and Sanjay Gupta, Group Product Manager, Abbott India.  

Big organisations like Marico Limited, PepsiCo India, Airtel Payments Bank, Apollo Tyres, Perfetti Van Melle India Pvt. Ltd., Dabur India, TATA Agro, ITC Ltd., Emami Limited, Usha International, Impact Communications, MuthootMicrofin Ltd, Tata Steel, Govt. of Maharashtra, Gulf Oil Lubricants India Limited, TATA Consumer Products Limited, JK Cement Ltd.,Husqvarna (India)Products, McCann Worldgroup, Mahindra & Mahindra Financial Services, Jana Small Finance Bank, Force Motors Ltd, Lupin Foundation, TVS Credit Services, Amar Ujala Limited, Institute of Rural Management Anand, Great Lakes Institute Gurgaon, Welingkar Institute of Management Development & Research (WeSchool), RW Promotions, Insight Outreach, MindwaveMedia, ZtoA Marketing, Lemon Pvt Ltd Nepal, 121XP, Infinity Advertising Services, UrsDigitally, Triveni Media Marketing Services and Yadnya Brandscapes also participated in the event. 

The entries were officially tabulated by Ernst & Young (EY). Signify Innovations India was the sponsor and ITC and SeedWorks International were the co-sponsors. In addition, EventFAQs.com, www.RuralMarketing.in, Medianews4u.com and Eventaa were Media Partners of the event.

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