ABS’s ExpoGenética to be Held from 14th August to 14th October

ABS has planned an extensive program for this year's edition of ExpoGenética, one of the main genetic improvement fairs in the country, held by the Brazilian Association of Zebu Breeders (ABCZ). Between August 14th and October 14th, the ABS virtual booth will connect companies, producers and specialists, bringing rich content and many actions during the fair. 

It is the second edition of the ABS Road Show which is the traditional Parade of Bulls and the return of face-to-face visits to the Central are some of the highlights. 

The main highlights of ABS' participation in Expo Genética 2021 is the second edition of Roadshow ABS, a 100 percent digital tour of some of the main properties in the country, filled with knowledge about the potential that genetic improvement can achieve. 

The second ABS Road Show integrates the traditional ABS Bullfighting Parade. The action is scheduled for August 16, from 1:00 pm to 7:00 pm, with live broadcast on Canal Rural and Lance Rural, and rebroadcast on ABS's Facebook and YouTube, as explained by the ABS Market and Key Accounts Manager, Gustavo Morales. 

“It is, without a doubt, our main event of the year. Many breeders are waiting for the ABS Bull Parade to acquire genetics, as the action takes place in a strategic period, on the eve of the breeding season. This year, we innovated the programming with the Road Show, which brings even more emphasis to the selection of the best genetics in the market”, comments Gustavo. 

The second edition of the Road Show will pass through 11 breeders of great national relevance: EAO Agropecuária, Fazenda Camparino, Fazenda Jacamim, Nelore Vera Cruz, Additive Genetics, Nelore RG, Rancho da Matinha, Colonial Agropecuária, Sino Agropecuária, Fazenda Santa Nice and Agropecuária Tulipa. 

On August 18, ABS prepared a second Parade of Bulls that will be broadcast live from 11:40 am to 12:30 pm on ABCZ TV. 

Another major highlight of ABS' participation in Expo Genética is the long-awaited return of on-site visits to the ABS Center, in Uberaba (MG). 

“Thinking about everyone's comfort and safety, we will take 100 percent digital information to customers during the fair and, for those passing through Uberaba, we will have scheduled times for visits to the Center, in groups of up to four people. We will have schedules available for visits between the 14th and 20th of August”, reveals the manager. 

To schedule your visit, visit the ABS website: https://www.absglobal.com/br/visita-central-abs/ . 

Last but not least, this year's Expo Genética will feature the ABS Cut Genetics Marathon, an event with special offers on the best genetics in the market for beef herds - the dates of this 100 percent  virtual action will still be announced, both on the website ABS, and in their social networks. 

In addition to the biosafety measures in force at ABS since 2014, which include the prevention and minimization of risks related to semen production activities and technological development for environmental protection and product quality, our team has implemented prevention standards at Covid -19, in accordance with the determinations of Organs public health agencies. 

 Visits Schedule during Expo Genética: 

• Visits are scheduled on the ABS website. Dates available for visit are August 14-20, 2021. The times follow the availability of the Product and Customer Service Coordinators, responsible for the visits;

• Visits allow groups of a maximum of three people;

• The maximum visiting period is two hours;

• Once they arrive at the Center, visitors will be subjected to temperature measurements;

• One must complete the registration form and sign the Covid-19 Prevention Standards Acceptance Agreement ( Term );

• All visits are guided and carried out in electric cars;

• It is mandatory to wear a mask throughout the period of stay at the Center and plastic boots when visiting the bulls;

• It is only allowed to visit the bulls' paddocks; the laboratories and other facilities continue with visitation prohibited temporarily.