Swaraj Unveiled New Tractor Range with Unmatched-Power, Reliability, Style: Know its Features, Pricing, Availability, and More

Swaraj Tractors, a part of Mahindra & Mahindra Ltd, introduced a new range of tractors in the 40 to 50 HP category on Monday, September 04, 2023. This majestic new range portrays its steadfast dedication to advancing India’s agricultural mechanization and addressing the evolving needs of Indian farmers.

This new range is primed to bolster the competitiveness of Swaraj's product portfolio and has been launched within India's rapidly expanding and dominant 40-50 HP tractor segment.

Swaraj New Tractor Range: Empowering Indian Farmers

With an unwavering commitment to empowering farmers and boosting agricultural productivity, this range sets new performance standards in the 40-50 HP tractor segment. The new tractors seamlessly blend power, reliability, and style to conquer even the most challenging conditions with the latest features and technology.

It is committed to conducting the following activities:

• Handling heavy and modern implements with ease

• Effortlessly meeting the demands of modern-day agriculture

• Delivering exceptional power and increased productivity. 

"Swaraj brand's resonance in the hearts of Indian farmers is a source of immense pride. Through this new tractor range, we're offering the latest features and technology to elevate mechanization in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity," said, Hemant Sikka, President - Farm Equipment Sector, M&M Ltd.

Swaraj New Tractor Range: Features

• Higher CC (Cubic Capacity) and higher torque engines

• Enhanced hydraulic lift capacity

• Best-in-segment 6-speed PTO to seamlessly handle heavy and modern farm implements

• More reliable engine with a 400-hour service interval, front axle, and transmission

• Enhanced productivity with the option of multispeed 12+3 transmission IPTO and 4WD available across the product range

• Enhanced comfort with side shift, IPTO, and easy hitch features

• Stylish single-piece bonnet with the latest digital cluster, LED tail lamps, and daylight running options

• Best-in-segment standard warranty of 6 years or 6000 hours.

Swaraj New 40-50 HP Tractor Range: Availability and Pricing

The new Swaraj range is now available at all Swaraj Dealerships across India, offering excellent value for money. Prices start at Rs 6.9 lakhs for the 42 HP base variant and go up to Rs 9.95 lakhs for the 50 HP top-end model. Swaraj Tractors will provide attractive financing options to support farmers, ensuring easy access to the latest Swaraj tractor range.

Furthermore, these tractors come with a six-year warranty, demonstrating Swaraj Tractors' unwavering commitment to quality and customer satisfaction, assuring reliability and peace of mind for the farming community.

Swaraj Tractors: Brand Ambassador, MS Dhoni

Through this new range, Swaraj has infused modern aesthetics, integrated contemporary design elements, and preserved its brand's authentic timeless design, ushering in a sense of modernity and in a new era for the brand. Furthermore, to enhance the brand's appeal to a wider customer base, Swaraj has also roped in its own satisfied customer and legendary cricketer MS Dhoni to endorse the brand, featuring in its new marketing campaign. The new campaign highlights the superior features of the latest range and underscores the enduring loyalty of Swaraj's customer base.

"With this new tractor range, we're steering the brand into the future, by enhancing its core of power and reliability and making it ready for future agriculture mechanization needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications, and broader customer appeal with its contemporary but authentic styling," expressed Harish Chavan, CEO - Swaraj Division, M&M Ltd.

About Swaraj

Swaraj Tractors, a division of the Mahindra Group, is India's second-largest and rapidly growing tractor brand. Established in 1974 and based in Punjab, Swaraj is a brand created by the farmer, for the farmer. Swaraj Tractors manufactures a range of tractors from 15HP to 65HP, providing comprehensive farming solutions and pioneering horticulture mechanization.

About Mahindra

The Mahindra Group, founded in 1945, is one of the largest multinational federations of companies, with 260,000 employees in over 100 countries. It is the world's largest tractor company by volume and has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The group has a clear focus on leading ESG globally, enabling rural prosperity, and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders.