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Amul MD RS Sodhi Resigns; Jayen Mehta Takes Interim Charge

On Monday, the Board of Directors of Amul marketer Gujarat Cooperative Milk Marketing Federation (GCMMF) asked the incumbent Managing Director Rupinder Singh Sodhi (RS Sodhi) to resign with immediate effect and hand over the reins to Jayen Mehta, the dairy major's Chief Operating Officer.

Shivam Dwivedi
Amul's revenue increased more than sevenfold under Sodhi's leadership
Amul's revenue increased more than sevenfold under Sodhi's leadership

The Federation's Board of Directors, which includes the chairmen of 18 Gujarat dairy unions, convened an unscheduled meeting on Monday (January 9) and resolved to terminate Sodhi's services as Managing Director of the Federation with immediate effect. The Board provided no justification for its decision.

Sodhi, who had been the CEO of Amul since 2010, had served two five-year terms as CEO, with his second extension set to begin in December 2020.

Because of the Covid situation, the Board decided to keep Sodhi in charge until the next decision. Amul's revenue increased more than sevenfold under Sodhi's leadership, from Rs 8,005 crore in 2009-10 to Rs 61,000 crore in 2021-22.

After BM Vyas resigned, R S Sodhi, the Federation's then-Chief General Manager, was appointed Managing Director on June 11, 2010.

Sodhi served as Managing Director for a full 5-year term until 2015, when he was given an extension until December 2020. However, due to the Covid situation, the Board decided to extend Sodhi's tenure indefinitely.

About Jayen Mehta:

Jayen Mehta is the chief operating officer (COO) at Amul. Previously, he was the company's brand manager, group product manager, and general manager in the marketing function.

He enjoys football and travelled to Qatar to watch Portugal play Switzerland in the FIFA World Cup 2022. Mehta also praised Portugal and Argentina for their performances at the World Cup in a social media post because Amul was the regional sponsor for both teams.

Jayan Mehta has received numerous marketing and leadership awards. According to his LinkedIn profile, he won several awards last year, including Marketer of the Year - FMCG Food from the International Advertising Association's (IAA) India Chapter and Best CMO Award 2021 from Pitch and Exchange4Media.

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