Mahindra Univeg Pvt Ltd, a joint venture between Mahindra Agri Solutions Ltd. And Univeg on Wednesday announced its minority stake of 33 per cent in the agri startup MeraKisan.
“Our investment in MeraKisan will enable the farmers and the consumers to connect digitally and create a win-win situation. We are strongly committed towards our vision of Sustainability and delivering FarmTech Properity, and our investment in this venture is yet another proof of our commitment. We believe that the MeraKisan team is fully aligned with our vision," said Ashok Sharma, MD & CEO- Mahindra Agri Solutions.
Through online platform, MeraKisan Pvt. Ltd. will sell fruits, vegetables and other agri produce to the customers directly acquired from the farmers.
Patil, CEO of MeraKisan said, "This coming together is significant as we share a common goal of impacting the lives of the Indian farmer. Leveraging our digital platform, MeraKisan will ensure delivery of high quality fruits & vegetables at the door step of the consumer. I am sure that this initiative will be a trendsetter in creating value for the Indian farming community."