In spite of supply chain disruptions, lack of workers at manufacturing plants and warehouses, and low availability of truck drivers, Adani Wilmar has been able to ensure adequate availability of edible oils, Rice, Atta & Pulses in the market.
The FMCG major that sells a whole range of edible oils as well as food essentials under the Fortune brand has also intensified its Corporate Social Responsibility (CSR) activities and launched multiple initiatives in an effort to provide relief to those who have been hit the hardest by the lockdown.
Adani Wilmar has distributed over 25,000 litres edible oil and large quantities of food grains for free among people living in the vicinity of its factories in Mundra & other locations. Free food is being served to the needy, and food packets distributed among truck drivers and workers at its plants in Mundra, Haldia, Mantralayam, Bundi, Mangalore, Lucknow, and at several other locations. Food kits, containing flour, rice, and pulses, have also been distributed.
Adani Wilmar has provided grains, pulses, atta, and over 20,000 litre oil for several community kitchens being run under CM relief programme and through local administrations in Gujarat, UP, Gurgaon, Nagpur, etc. at highly subsidized rates, and has donated more than 1,000 bottles of oil to the Vidisha administration for helping the needy.
It is also supporting Adani Foundation’s various initiatives and has distributed edible oil and food essentials. It has provided 10,000 litre oil at subsidized rates to community kitchens working in tandem with the Foundation.
Additionally, the country’s fastest-growing FMCG company is working closely with a number of NGOs, charity organizations, and religious institutions to ensure uninterrupted supply of essential food essentials at subsidized rates to them.
Some of these organizations include Akshaya Patra Foundation which has distributed more than 41 lakh cooked meals and 2.14 lakh food kits, Hare Krishna Movement, FeedingIndia.org by Zomato, Food for Good by Rebel Foods, Taj Group of Hotels, Art of Living, Panchshil Foundation, Stri Shakti, Nagpur Memon Jamat, and Kutchi Memon Masjid, among others.
In Mumbai, Adani Wilmar also distributed 25,000 packets of Khichdi through Solvent Extraction Association of India (SEA), for migrant labourers which can serve 1 lakh meals for free.
“It is not possible for us to reach all the needy on our own, and hence we are supporting these organizations and several others to see that availability of essential food essentials is not a concern in the way of this humanitarian and massive cause,” said Angshu Mallick, Deputy CEO, Adani Wilmar.
Vishwas Ujire, Head - National Sourcing, Akshaya Patra Foundation said, “It is the duty of every citizen to support people who are in need and ensure that they don’t stay hungry. We are glad that in this mission against hunger, Adani Wilmar is on our side, and is ensuring timely delivery of its quality Fortune products to us.”
Ankur Sharma, Senior VP- Supply Chain & NPD, Food for Good Campaign by Rebel Foods, said, “There are several citizens who are in need of proper meals or food products on an immediate basis. We are constantly putting efforts to reach such population with quality products like those provided by Fortune. Their timely delivery of products helps us to act faster and serve the needy.”
While Adani Wilmar is making all its efforts to help those in the need, its employees have also pledged to contribute their one-day salary to the PM-CARES fund.
“Coronavirus is a serious challenge and has taken a heavy toll on the economy while killing hundreds of people. The government and other agencies have been doing their bit to tackle Coronavirus. The contribution of one day salary is a small step from our side in the fight against Coronavirus,” added Mr Mallick.
