The Gujarat Co-operative Milk Marketing Federation (GCMMF), which is known for its brand name of ‘Amul’, is planning to launch 40-60 new value-added dairy products over the next two years. The items which could include high-margin offerings are expected to help Amul achieve an Rs. 50,000-crore turnover by 2021.
Jayen Mehta, Senior General Manager, Planning and Marketing, GCMFF said that Amul is planning to launch at least two new products every month over the next two years.
As told by Mehta, the new products will be launched regionally and later across the country. Sweet-meats with longer shelf-life, are being looked at as a segment quite aggressively. The new items which are expected to launch include peda, a sweet-dish popular in North India, and nan-khatai, shortbread biscuits popular in Surat. Amul has launched over 100 products, primarily dairy-based ones over the last four years.
“We have a pipeline of 40-60 new products — two new products a month for the next two years. We are expecting an Rs. 50,000-crore turnover by 2021,” Mehta told in front of media.
Amul reported a turnover at Rs. 33,150 crores in this year while it is targeting a turnover of Rs. 40,000 crore in the year 2020.
Milk sales account for 50 percent of the brand’s turnover.
Capex (Capital Expenditure) plans-
Mehta said that Amul is planning a capital expenditure of Rs. 600-800 crore this fiscal, as it looks to adding new capacities and increasing milk sourcing. Part of the CAPEX will also go towards ramping up distribution and marketing plans.
