Hyundai Motor India has come up with an upgrade to its online car-buying platform, named ‘Click to Buy’, which was launched in March. The company had launched the platform amid lockdown situations with an expectation that customers might now avoid going to physical stores and would rather choose online stores to buy vehicles.
With an investment of around $1 million, the company developed the platform that not only offers customer services but also gives services like dedicated sales consultants, online finance options, loan approvals, special online promotions, online test drive booking along with home delivery of fully-sanitized cars.
While addressing the media in a video conference, Hyundai Motor India Executive Director – Corporate Planning, W.S. Oh said, “Since the launch of Click to Buy, we have received over seven lakh visitors on the platform. About 1,700 bookings were received via the platform, of which 54 % were for Creta.” At present, the platform is available in English, but the company aims at making it available in other eight languages.
Elaborating on the app and its new upgrade, Brijesh Gubbi Suresh, AVP, New Business Strategy Group at Hyundai Motor India, said, “The journey of purchasing a car purchase has undergone an enormous transition to digital as almost everything is just a click away. About 90% of automobile sales in India are digitally influenced. The COVID-19 pandemic has profoundly changed automotive consumer behavior. 70% of customers would avoid physical visits to compare financing and deals.”
