The Coir Board has established 29 showrooms and one exclusive handicrafts outlet in the country for promoting the sales of coir and coir products in domestic market. Coir products from artisans belonging to all categories, including SC/ST, are sold in the coir sales outlets. The Coir Board has renovated its showrooms at Indore, Navi Mumbai, Lucknow, Patna, Trivandrum and Varanasi, while the showrooms at Jammu, Jaipur, Ahmedabad, Mumbai, and Chennai are under renovation.
An official release said the reach of the coir products is not limited and confined to only metros and major cities. The Board participates in exhibitions in small towns and tribal areas to make coir and coir products accessible to consumers. The Board’s showrooms are functioning in metros and major cities due to potential of higher sales.
The Coir Board has taken various steps to popularise and ensure the availability of coir products throughout the country. The steps include regular publicity campaigns for various coir products, training programs for young coir artisans and women, and participation in national and international exhibitions.
Coir Board has also formulated a marketing strategy with a view to promoting the sale of coir and coir products in the domestic market and achieving a substantial leap in sales through showrooms.
It has implemented various measures and reforms such as procurement strategy, discount strategy for bulk sales and festival season, the appointment of business development advisors for boosting the sales, publicity efforts like advertising through local cable network, ads on FMs, social media, etc, the release said, quoting Minister of State for Micro, Small and Medium Enterprises Shobha Karandlaje.
