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Inaugural Day of Pusa Krishi Vigyan Mela Sees Strong Presence from Fertilizer Sector

IPL promotes sustainable farming at the Pusa Mela, highlighting the 6R principles to boost productivity, reduce costs, and support a "Self-Reliant India" through expert guidance.

KJ Staff
Indian Potash Limited (IPL) empowering farmers at Pusa Krishi Vigyan Mela
Indian Potash Limited (IPL) empowering farmers at Pusa Krishi Vigyan Mela

The Pusa Agricultural Science Fair, organized by the Indian Council of Agricultural Research and the Indian Agricultural Research Institute (ICAR–IARI), was formally inaugurated today. The fair is being held from February 25 to 27, 2026. The inauguration was carried out by Union Minister of Agriculture Shivraj Singh Chouhan. Several fertilizer, pesticide, and agriculture-related companies from across the country are participating in the fair and are familiarizing farmers with fertilizer management, crop nutrition, and modern agricultural technologies.

In this context, Indian Potash Limited (IPL) has integrated its three stalls into one large, comprehensive agricultural stall, which has emerged as a major attraction for farmers. At this integrated stall, detailed information is being provided on crop nutrition, balanced fertilizer management, animal feed, dairy and sugar sector related products, along with modern agricultural solutions. IPL is also distributing free pens, diaries, bags, and informational literature to farmers.

On the first day of the fair, a large number of farmers from various states visited IPL’s stall and gained important insights related to balanced use of fertilizers, scientific farming practices, and enhancement of agricultural productivity. Company experts addressed farmers’ queries and provided them with practical, crop-specific guidance.

The primary objective of IPL is to create awareness among farmers about balanced fertilizer use, scientific plant nutrition, and sustainable agricultural practices. The company is encouraging farmers to adopt the 6R (Right) principle - 1. Right Source, 2. Right Dose, 3. Right Method, 4. Right Time, 5. Right Combination of Fertilizers, and 6. Right Water Management. Through this approach, special emphasis is being laid on reducing the cost of cultivation while increasing productivity.

According to IPL officials, during all three days of the fair, the company’s agricultural experts will interact directly with farmers, distribute crop-based technical literature, and provide guidance on modern Packages of Practices (POPs). Notably, IPL has been promoting scientific agriculture for nearly 70 years by providing quality products to farmers at reasonable prices. The company’s participation is being regarded as a significant initiative toward strengthening the vision of “Developed Agriculture - Self-Reliant India.”

About Indian Potash Limited (IPL):

Established in 1955, Indian Potash Limited is the largest importer of fertilizers in India and imports approximately 99 LMT of fertilizer material every year. The company is engaged in the import, distribution and marketing of fertilisers such as potash, DAP and other crop nutrients through a vast pan-India network. In addition to fertilisers, IPL has diversified into allied agri-businesses including sugar mills, distillery plants, cattle feed manufacturing, dairy operations and rural warehousing. Through farmer education programmes, research collaborations and technological partnerships, IPL continues to support productivity enhancement and income growth for Indian farmers.

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