With a resounding start in the North and East, Krishi Jagran, India's leading Agri-Media house officially inaugurated the 'MFOI, VVIF Kisan Bharat Yatra,' which is now charting its course through the southern expanse. The flag-off ceremony was held at the Codissia Trade Fair Complex, Avinashi Road, Coimbatore, on February 1, 2024. This groundbreaking initiative aims to transform rural landscapes through the concept of smart villages, heralding a new era for the agrarian sector.
'MFOI, VVIF Kisan Bharat Yatra'
Spanning from December 2023 to November 2024, this is set to traverse 25 states and 4520 locations across the country. The journey is poised to connect with over 1 lakh millionaire farmers, where Mahindra Tractors stands as a stalwart supporter, demonstrating unwavering commitment since their endorsement at the Millionaire Farmer of India Awards 2023 in PUSA on December 6-8, 2023.
Distinguished guests at the event included Dr V Venkatasubramanian, Director, ATARI Zone-11, as the esteemed chief guest, Manickam Athappa Gounder, Chairman - MAK Controls and Systems Pvt. Ltd., serving as the guest of honour, Dr. CK Ashok Kumar, Chairman, First World Community, and MC Dominic, Founder, Editor-in-Chief & CEO of Krishi Jagran & Agriculture World. The flag-off ceremony, held today, was supported by VST and the First World Community, reaffirming their dedication to advancing agriculture and rural prosperity.
Dr V Venkatasubramanian, Director, ATARI Zone 11
"This marks a moment of celebration, envisioning a transformative shift for Indian agriculture. Departing from the prevalent portrayal of farmers grappling with poverty, it's heartening to recognize that over 25 percent of our farming community is affluent, with an impressive 12 percent classified as millionaires. The initiative undertaken by Krishi Jagran is a beacon of inspiration and a game-changer for the sector. With a focus on value addition, increased exports, and the integration of technology, the trajectory of farming in our country is set to ascend," said, Dr V Venkatasubramanian, Director, ATARI Zone 11.
Krishi Jagran Founder and Editor-in-Chief MC Dominic
MC Dominic, Founder and Editor-in-Chief, Krishi Jagran expressed, "As the son of a farmer, my dream was to achieve millionaire status in the agriculture sector, aiming to be a beacon for fellow farmers and assist them in reaching similar heights. Though that dream eluded me, today it's materializing as we embark on the 'MFOI, VVIF Kisan Bharat Yatra' – a journey honoring the resilience and exceptional accomplishments of farmers nationwide. This initiative spans every district, ensuring we connect with farmers who might otherwise be overlooked. Our vision extends further, establishing a robust networking forum for farmers that includes an international dimension."
About 'MFOI Awards, Sponsored by Mahindra Tractors'
MFOI Awards seeks to recognize the extraordinary achievements of Indian farmers who have not only doubled their incomes but have also evolved into millionaires through their relentless efforts and innovative agricultural practices. This aims to bring together some of the top corporates along with the richest and progressive farmers under one roof to acknowledge and honour the real field heroes from India’s agriculture and allied sectors.
