News

My Job My Choices - Mobile App for Job Seekers in Agriculture

Searching a job is no more difficult as there are many online job portals, company websites and now the mobile apps. Yes now you can search a job of your choice through your smartphone.

Shri Chandrashekhara, V D a student himself developed the App ‘My Job My Choices’. His move is so timely that being the student he thought of a job for himself and for the job seekers and also for the employers who wanted to have the best brains.  

Chandrashekhara alias Chandru says, find the career that defines you. It is an important punch line. For Jobseekers it is to create your profile with simple registration: one can find jobs even without registration; there is simplified job search to find the most relevant jobs, and apply to jobs matching your profile and also get notification by registration. The employers can create company profile with simple registration; they can upload vacancy and also can reach to the number of users with short time; and also can select the best candidates across the country. It is with the support of Krishi Jagran that the interested people can become the KJ Associates for their own benefit and for the benefit of the farming community.  

The number if mobile users today is greater than the number of desktop users!  Consequently, businesses have realized the need to effectively use mobile channels for attracting customers. They have started new operations (or scaled existing ones) through mobile websites and mobile apps. 

While businesses with large wallets can afford to employ both mobile websites and apps, other companies might have to choose one of them. The choice between mobile apps and websites depends on their cost, usability, required features and the audience they serve. 

Taking it a step further, some of the apps will enable you to create a resume, match you with open jobs, and apply directly from the app, saving you search time. Which apps should job seekers use to give their job search a boost? There are many apps to choose from for both iOS and Android devices. This app can feel too much like a mobile extension of the desktop platform. It is search-based, making it harder to passively discover new positions. The app also requires you to fill in some job-specific information in order to apply to some positions, including items like cover letters, portfolios and samples. That can be an anxious process when you’re doing all that from a handheld device. 

Mobile apps can let users set up their preferences at the start, based on which users can be served with customized content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to users. Furthermore, they can also identify the location of the users in real-time to provide geography-specific content. 

For the last couple of decades, email has been the most widely - used business communication tool. Businesses have extensively used email (some almost abused it) to reach out to their users. As a result, email has lost the effectiveness it once had; its open rates and click rates have constantly dropeed.

Enter mobile app notifications:

The notifications are of two types:  push and in-app notifications. They both are exciting alternatives for communicating with app users in a less intrusive manner. The ability to send instant, non-intrusive notifications to users has so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.  In-app notifications are the notifications which users can only receive when they have opened an app. 

Push notifications, on the other hand, are those notifications which users can receive regardless of any activity they are doing on their mobile device. There have been instances where the push medium of notifications has delivered click-through rate of 40% Mobile apps have the advantage of utilizing features of a mobile device like the camera, contact list, GPS, phone calls, accelerometer, compass, etc. 

 

Moreover, these features can also reduce the efforts users would have to make otherwise. For instance, users completing a form on a banking app might need to submit their photograph for completion of the process. The app can let users take help of the camera of their mobile device to capture and submit a photograph.  The device features can significantly shorten the time users take to perform a certain task in an app, and can even boost conversions. 

Mobile websites can also use some features of a mobile device like camera, GPS, etc. Still, there are technological constraints in utilizing all the multimedia features of a device (which mobile apps can use). It is probably the most fundamental difference between a mobile website and an app.  Although apps too might require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users’ in offline mode. 

Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website (or the company altogether).  Additionally, a mobile app can also allow users to customize its appearance, as per users’ liking. This can further help in the personalization front of the app. 

Mobile users spend 86% of their time on mobile apps and just 14 percent of the time on mobile websites. 

Developing both mobile website and mobile app for your business can prove to be a costly affair. You might have to choose one of the two channels, based on your budget and business goals. While both channels have their own pros and cons, mobile apps, especially, can help you get higher conversions. Mobile apps offer greater personalization and operational efficiency, along with multiple other exclusive features. 



Share your comments